4 Advantages of Link Building!

By John King | November 1, 2009 | Popularity: 1% (?)

You need to build 1-way links to your website in order to be successful online. But why exactly must you do that? There are many SEO professionals out there offering information about the best methods of gaining backlinks, but what about the basic facts of why these links are so important to the small website that may have no idea what backlinks even are? To clear that up, backlinks are hyperlinks published on other websites leading to your website and there are major advantages to building these hyperlinks.

#1 Links Increase and Page Rank Follows There is a direct correlation between the page rank of a website and the number of inbound links published pointing to that website. But remember, a website is different from a webpage. A webpage is just one page with only one URL that can be used for linking. A website, however, is built of multiple pages that each require links to gain and maintain that same page rank. Just because the main URL of a website is ranked in the top 10 does not mean the inner pages are ranked at all.

#2 Links Increase and Traffic Follows With increased page rank comes an increase in organic traffic. This is the best traffic because it is often a steady source of profit potential. The higher on the search engine rankings page your website is listed for a competitive keyword or phrase, the more traffic your website will have.

#3 Links Increase and Trust Follows Websites are indexed and ranked by computers called bots. These bots take much into account when they divvy out the page rankings and one is the trust other websites are willing to show toward your website. If a website is willing to link to your pages without a trade off link (and the bots will check for reciprocals) that must mean you have some information that others want to share. Bots love that and thus an increase in page rank occurs and then traffic and the cycle continues.

#4 Links Increase and Money Follows At the end of the day, nearly every website is in the Internet business to make money. Whether it is a non-profit organization that is trying to strum up more donations or a business that wants an online advantage so they can sell more products or services, money is what makes the Internet grow by millions of websites every week.

To complete the circle, the link popularity of a website will cause an increase in page rank due to trust and credibility. That page rank increase will drive traffic to the website and that means more face time with the people who have the money in their pockets. The wonderful world of the Internet is connected in a spider web of hyperlinks and there is just enough room to build your website into the traffic booming gem you want it to be.

But then, at the end of the day, content is KING so you will need to build more links and start the process all over again.

Go here to read more about Yasir Khan’s personal page. Also, feel free to check out the link building website

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