Avoid The IM Market: Dan Kennedy Information Marketing Secret

By Neeraj Varma | December 18, 2008

Dylan Loh makes a six-figure per month income marketing Clickbank affiliate products. Most of the products he sells are not targeted to the Internet marketing crowd.

As part of Dan Kennedy’s Info Riches course Rob Toth interviewed Dylan for the “Future Of Information Marketing” audio series. Several top Information marketers were interviewed for this program.

According to Dylan the market for selling Internet marketing products is getting to be really crowded and very competitive. The problem will only get worse as more and more people discover that it is possible to make good money on the Internet.

More people can enter the market and be successful. “The pie is definitely big enough”, says Dylan. But “with three or four launches in the same week and sometimes in the same day it’s increasingly competitive”, says Dylan.

Dylan says “it’s relatively easier in non-Internet-marketing niches”. There are lots of good niche products to sell in Clickbank if you look real hard. “My philosophy is that I always get them (new clients) to start off in other niches then it’s easier to enter and get the feel of it”, says Dylan. Once they have some success in these niches they can always go back to the Internet marketing niche.

When people become interested in doing business online they start looking for information about it on the Internet. They sign up for some free information and get on lists where they are pummelled with offers to buy Internet marketing products over and over again. The reason this happens is because they have identified that they are interested in receiving information on the subject of Internet marketing.

But that’s where a lot of people get stuck. They might venture out in some other niche for a short time, but they are being pulled back into the Internet marketing niche because that’s what they are consuming. “There are so many other niches that no one is paying attention to”, says Dylan.

The most important thing to do is to focus on one niche THEN move to another one. Whether you see success or not, you’ll gain valuable experiences. Start off in a non-Internet-marketing niche. Learn how things work. After you have seen some profits you can always go back to the Internet marketing niche and try your hand there.

Focus and take action. That’s the key to success. “Don’t over-analyze the situation.” Get a little understanding and just take action. If you take small steps you can’t go too far wrong. If you find that something is working, do more of it and spend more money on it. Drop what doesn’t work. If you expect to learn, you have to get started doing something first. Dylan says “don’t spend so much time trying to think of all the possible ways to be perfect”.

Find out more about the Future Of Internet Marketing audio interviews and .pdf transcripts here. Getmore articles on Dan Kennedy here.

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