Experience the Artistry of an Ed Hardy Shirt
By Seth Angelini | January 28, 2010
The Ed Hardy shirt is based on the fantasy designs of Don Ed Hardy, which features skulls, tigers, snakes and mermaids. This California tattoo artist has enjoyed worldwide acclaim for his technical ability and creative imagination that has transformed his designs into a complete fashion line manufactured by the famous designer Christian Audigier. Today, over 5,000 celebrities have indulged their love of tattoos through this wearable body art that satisfies the desire without sacrifice.
Don Ed Hardy attended the San Francisco Art Institute and in 1967 received his B.F.A. degree in printmaking. He started his career as a tattoo artist in the same year but traveled to Japan 1970 to further his studies of the traditional art with a tattoo master. He lived in Japan for several years and returned during the 80s.
The reason why Don Ed Hardy is called “the Godfather of the Modern Tattoo” is because of his ability to use art histories of Japanese, American and Cholo icons and pair them with designs related to tattoo, hotrod and surfing lifestyles. Don Ed Hardy’s 40 years of experience in tattoo design shows a range of perspectives that is unequalled in the world of body art.
Ku USA, a clothing producer, reached a licensing agreement with Hardy in 2002 to use his designs for a line of apparel. After two years of production, other clothing companies started showing interest in using his designs as well.
Don Ed Hardy granted the fashion designer Christian Audigier exclusive use rights to his designs in 2004. Audigier was impressed with Hardy’s tattoo art images such as “Love Kills Slowly” “Free” and “Death Before Dishonor” and they are now a part of the “Ed Hardy” lifestyle couture brand focused on street culture.
Today Christian Audigier lives in Los Angeles, but he was born in France in the southern city of Avignon. Before he created the Ed Hardy brand, he was Head Designer and marketing genius for Von Dutch Originals. Audigier is the person who promoted the imagery of Kustom Kulture artist Von Dutch to legendary status in the fashion map and had the celebrities in a mad dash to wear it. Audigier’s title: “The King of Jeans” comes from his success as a designer for companies such as; “American Outfitters,” “Diesel,” “Fiorucci” and “Levi’s.”
Audigier’s success is because of his love of the entertainer lifestyle and his charisma. This close relationship to the entertainment world is at the heart of his promotional method of marketing directly to a celebrity clientele.
Men and women wear any Ed Hardy shirt along with a full line of clothing and accessories. Audigier’ company Nervous Tattoo employs more than 45,000 people worldwide who produce six other clothing lines including: “Christian Audigier”, SMET”, “Crystal Rock”, and most recently “C-Bar-A”, “Chuck Boyd”, and “Paco Chicano.”
Free shipping on every Ed Hardy Shirt at StyleRocket.com. New Ed Hardy items arriving each day.
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