Your Small Business Needs a Toll-Free Number. Here is Why.
By Guest | December 29, 2009
So many entrepreneurs today enter their fields with an attitude of destroying their competitors, particularly large corporations (from which many of these entrepreneurs graduated). They devote a lot of resources to their planning process, they take a few key customers with the promise of delivering where the larger corporations fell short; Customer Service! These entrepreneurs possess the skills and attitude to succeed, but after a few slow months they often lose steam. A lot of these folks complain to us that they just couldn’t compete with their larger competitors or their former employers, the Big Bad Corporation. This is garbage.
Our view is that entrepreneurs have a tremendous edge over their the Big Bad Corporation. From a financial angle, entrepreneurs typically do not have as many expenses — just think of the layers and layers of useless management that large corporations have! Not only that, but entrepreneurs can offer better service to their clients because they don’t have to worry about the same reels of red tape or bureaucratic time-wasters. Of course, small businesses don’t have the same financial resources as their larger competitors, but they often don’t need to. Small business owners honestly stand to benefit from the inadequacies produced by big companies. Why haven’t they?
In more cases than not, small businesses project the presence of a small company. While the customer experience might be exponentially better than that provided by the Big competitor, how can someone with a small presence attract a customer in the first place? After all, a customer looking to spend money on a product or service that is offered by a company whose phone number is 1-800-BUY-OURS will have a much easier time locating the bigger competitor. As a result, this business gets sourced to the bigger company. So how can the small business or entrepreneur compete with a Big Presence Almighty Corporation? There are several ways that we recommend to Build Presence, but the one item that is too often ignored is the toll-free number! Imagine that.
A toll-free number lends a “large” presence to any enterprise. A consumer who has no other resources than a telephone book will choose a local provider who lists both a toll-free number and a local number in their listing. Can you blame the consumer? Especially where larger dollars are involved, a customer will want to know that he can reach you for support from anywhere. He might buy locally, but when he travels out of state, he can reach you. Think about it…
A big benefit with a toll-free number is that the costs are relatively minimal. Given recent technological advances, toll-free numbers can be arranged within minutes. More impressive is that the best service providers actually re-route your calls to any number of your choosing. Yes, that can be your cell phone while you are out on the golf course or shopping (or, more likely, traveling from visiting one account to another). That means no missed calls, no more idle time at the office waiting for a phone to ring while you could be doing so much more. Can a service like this help your business better focus on developing and cultivating existing relationships?
The program Quote Stork endorses is priced at $39.99 per month. The no-frills toll-free solution gives you unlimited minutes (other services limit the usage and charge more for extra minutes), it works from anywhere in the US, and you can use your existing add-ons (e.g. voicemail) without special programming or additional costs.
For the very small business owner who is serious about tackling larger competitors, a toll-free number provides a valuable customer service advantage. Suddenly, the story of David and Goliath rings true.
Click on the link to sign up for your own toll-free number for just $39.99. Also, be sure to sign up for Quote Stork’s Build, Reduce, Grow Course.
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