How to Create an Avalanche of Customer Purchases

By Mark Hall | February 1, 2010

If you have been in business for any length of time, you know how difficult it is to convert prospects into paying customers. This is a challenge for the average mom and pop store and the fortune 500 business a like. It doesn’t matter what level or type of business you have I’ll bet your interested in learning how to motivate more people to purchase your products or services.

A couple of weeks ago my wife insisted that we go to the furniture store. I did not understand her sense or urgency. Although we had talked about getting a new couch the one we had was in decent shape. She explained to me that this was the last day of the big 50% off sale. So off we went to the furniture store.

Let’s exam with happened here? This business did a beautiful job of creating a sense of urgency. They accomplished this by not only offering a sale, but also announcing a date where the sale ends. The prospects who examine this offer know that if they don’t make a purchase quickly they will lose out on a great offer. People hate missing out on opportunity.

If America’s most profitable businesses rely on this technique than it must be good enough for us. There is no need to be innovative here. Simply follow the blue print and learn from the experience of countless other businesses that have tried this technique. Look at the next group of coupons sent by your local grocery store. I bet the coupon has an expiration date. Why? Because if you know you could potentially lose out on a good deal you will be motivated to action.

This is an extremely powerful emotion. When we feel as if we are about to lose something we fight hard to keep or obtain the item. You can create an instant demand for your product or services by limiting their availability. Make your prospective feel as if they are losing out by not doing business with you.

Give this technique a try and see the difference it makes to your bottom line. Run a promotion on one of your products where they can save 40% if they purchase it within the next week. In order to get your customers emotionally engaged put a clock or timer on your website that shows that time is running out on the promotion. Though out the week remind them of the dead line. I’ll bet you will sell more product during that week than in prior weeks.

Someone my argue that because you are lowering the price your profit margins would decrease. Sometime you’ve got to give a little to get a lot. Remember many customers will not only purchase the promotional product but will also at some later point purchase additional product and services from you. They will become what every business highly covetsrepeat customers.

Mark Hall utilizes effective sales techniques and internet marketing to boost his business. For more tips on boosting your business take a look at his vemmabuilder or vemma lens.

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