Niche Marketing

By David Lim | June 16, 2009

Niche marketing can be defined as marketing to a subset of a larger market segment. Although the market size will not be very big, the needs of such a market will have the advantage of being much more focused.

There are many ways you can go about running a niche marketing campaign. But online, where the target is usually keywords with low competition in the search engines, you would probably take the following steps:

* Identify keywords that has the most potential in terms of either Adsense revenue or product sales or both.

* Build a website to target those keywords.

* Use on-page SEO techniques to optimize the website for the targeted keywords.

* Build links to your site or blog by submitting articles, submitting your site or blog to directories and exchanging links with other webmasters.

* Just continue building backlinks using the previous techniques until your website or blog is ranked in the position that you want in Google.

You can do it in many different combinations but the basic steps are listed above.

Cost

In my opinion, you must pay for your domain name and web hosting. They will cost you less than $11 per month. The advantages of paying for those far weighs the small cost incurred.

Other than the obligatory domain name and web hosting, there are some services that can increase your productivity:

* Good content for your blogs, articles and websites is key to your success and, unfortunately, also takes the most time to generate. Paying for content might be a worthwhile investment.

* Services that automate the submission of your articles to article directories, blogs and websites.

* Exchanging links with other webmasters can become a breeze if you subscribe to services that brings together webmasters interested in link exchange. Some of the paid services comes with scripts that you install on your website so that the whole link exchange process is quite automated.

Skills Needed

A relatively good command of English would definitely be recommended, especially if you intend to write the content and articles yourself. You don’t have to be a writer, but you must at least be able to write grammatically correct sentences and be disciplined enough to spell check your work.

When you are starting out, you will be doing a lot of the computer and web related work yourself. You will find yourself installing software, updating your name servers, configuring your web hosting package, and other related stuff. You don’t have to be a computer whiz as instructions will be provided, but you do have to be computer literate enough to understand those instructions.

I have broken down niche marketing into a series of simple steps. But those steps cannot be looked at in isolation. You must look at those steps as part of a business, a niche marketing business. As a niche marketer, you are the boss of your niche marketing business. And the decisions that you make for your business must be made not as the niche marketer but as the boss of the niche marketing business.

While ideas are easy to come by, those that are simple and really work are not. David Lim runs a site about easy money making ideas that are practical, quite easy to implement and works well given a little time and effort.

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