Finding a Niche to Target with Information Products

By Carl Pruitt | January 30, 2010

Before you begin selling information products on the Internet, you want to make sure you’re targeting a niche that will be profitable for you in the short and long-term. A niche just means your target audience.

Some niches, you will quickly discover, are not as profitable as others. You need to put a lot of thought into whether your target audience is both willing and able to spend money for the solutions to their problems.

For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links.

But another niche, such as single moms on a budget may not be willing to pay $67 for an information product showing them how to get organized. Sometimes it depends on the solution itself. Targeting this same niche of single moms, you may find some are willing to pay $47 for an eBook that shows them how to make more money working from home than they do in their regular 9-5 jobs.

A good place to start exploring your target markets is with online groups and forums. You can find many at iVillage, Yahoo, Google or Boardtracker and determine which groups have the most interest. Men’s pages such as AskMen might give you some insight into the information needs of this group that might be provided at a profit.

You aren’t just looking for any broad group of people to cater to. You need to find those groups who have a lot of problems and are looking for easy solutions. In the beginning, you may want to build a series of products that all focus on one niche. This allows you to benefit from your own increased knowledge, as well as potential repeat customers.

In some instances, you’ll find a large niche market and then realize you need to develop your information product line around a more targeted, narrow section of that niche. For example, parents are a group with plenty of problems you could potentially address. Raising intelligent kids, saving money, preventing drug and dealing with discipline, use might be a few.

But you can really make money when you narrow that niche down to mothers or fathers, and then go deeper to parents of multiples, or parents of children with a particular ailment. Keep in mind that in information product is not a product at all in the traditional sense. It is a solution to your market’s problem and needs to be promoted as something that improves lives.

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Finding a Niche to Target with Information Products

By Robin Darch | July 27, 2007

When selling information products on the Internet, you want to make sure you’re focusing on a niche that will make money for you in the short and long-term. A niche is your target audience.

Some niches,aren’t as profitable as others. You need to look at your market to see if they’re willing (and able) to spend money for the solutions they’re looking for.

For instance, golfers have deep pockets because the game of golf in itself is expensive. They’re also rabid fans of the game who would do anything to improve their score or beat their competitors on the links.

But another market, such as single moms on a budget may not be willing to pay $67 for information showing them how to get organized. Targeting this same niche of single moms, you may find some are willing to pay for something that shows them how to make more money working from home.

To find these target niche markets you could start with online groups and forums which You can find by checking the search engines. When you find them go and see what kind of groups have the most activity. Groups for men such as AskMen might give you insight into what kind of products they might need and that will then help you generate a good living.

You’re not just looking for a broad group of people to cater to – you’re looking for those with a lot of problems. When you start creating your information products, you’ll want to build an empire of products that all focus on the same niche, allowing you to market to existing, loyal customers who buy from you time and time again.

Sometimes, you’ll find one large grouping and then realize you need to build your information product line around a much narrower group of people. As an example, parents do have many problems you could address, such as raising great kids, dealing with discipline, and making or saving money.

But you can then reduce that niche to moms or dad and go deeper by aiming at divorced parents or parents raising kids with illnesses. All you need to remember is that an information product is just a solution, so it needs to be presented as something that will benefit others.

Get more of Robin Darch’s fantastic information at Internet Business 4 All Website and for a free weekly newsletter and free video training on Niche Business Website

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