Easy Ways to Stay Top of Mind with Prospects

By Anita Hampl | February 23, 2009 | Popularity: unranked (?)

How do you practically stay in touch (and stay top of mind) with your most important clients? You know the need to maintain and develop good relationships with them, but time is precious. A good frequency marketing campaign can save time and help grow profits.

The best programs are ongoing and the communications arrive at regular intervals. They are designed to help increase the value of your company in the mind of your clients, over a period of time, as you carefully build and develop quality relationships.

While most marketing professionals think first of a full-scale email or direct mail program, handwritten notes or even greeting cards can suffice as a simple way to keep your name in front of your best customers and prospects. The expense and time required is so minimal that many savvy sales professionals even use them to supplement more formal marketing programs, such as bulk mail postcards and e-mail newsletters.

There are multiple reasons to reach out via handwritten notes or greeting cards.

Most people know the importance of thank-you notes for gifts. But we can express appreciation for intangibles:

* Joining me for a round of golf

* Introducing me to your Realtor

* Staying open past regular hours for me

* Recommending your auto mechanic

Notes of congratulations are another overlooked outlet for staying top of mind. Obvious occasions include job promotions, marriages, and births. Consider also celebrating:

* Putting the last child through college

* Winning the school construction project

* Giving a killer speech at the trade association dinner

Don’t underestimate the value of sending birthday cards to clients. A recent Hallmark survey found that 69 percent of respondents had received a birthday card from a company, and of those people, 47 percent said the card made them more likely to do business with that company! Birthdays can be an especially appropriate reason to send a card if the delivery of your services is somehow tied in with the age of your customer (like life or health insurance).

May I be subtle? Customers – at least those who you want to cultivate relationships with – are sophisticated. Any attempt at disguising a sales pitch as a love note will be recognized, with negative results.

Unexpected greeting cards can make someone’s day. Delight your customers! Let the Roswell Card Lady, Anita Hampl, show you how your business can increase profits with her simple on-line system: click here to try it out for free!

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