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15.2% Increase in Online Advertising Revenue in First Quarter Of 2008 Online usage is increasing for both personal and professional activities as the technology is providing new dimensions towards passing the information and increase in revenues. According to IAB Report, in 2008 Internet advertising revenue increased by 15.2% when compared to first half of 2007. Online advertising revenue for the year 2007 was $21.2 billion. Direct Marketers Use Direct Mail as Their Key Promotion Channel Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% say that it is their primary channel for promotion. About 39.6% of businesses use direct mail (non catalog), where as only 6.1% of businesses use direct mail (catalog) as primary channel for promotion. eBay Changes Pricing, Offers Incentives for Free Shipping and Updates Seller Standards eBay has announced few changes in its pricing strategy, planning more incentives for free shipping and updates seller standards. Reduction in insertion fee in listing came into existence from Sep 16, 2008. Plan of free shipping incentives for sellers and changes in final value fees comes into effect from October1, 2008. Updated seller standards will come into effect from November 1, 2008. Exploring Business Opportunities with Internet Marketing Research The information collected and leveraged from Internet is invaluable from the marketing research point of view. Imagine gathering impartial information from literally millions of sources each day and deciding the marketing campaigns on this data. Growth of Search Engine Marketing In Online Business Search engine marketing (SEM) is a set of integrated marketing methods that are used to promote your website or online business on Internet. It enables to reach your target audience and spread your business into global market at a relatively low cost. The method of SEM involves SEO, paid placement and paid inclusion. Growth Trends of Social Networking Sites in 2007-08 Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number increased from 0.46 to 0.58 billion. How to Get High Rankings on Search Engine Results Page The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them. New domain registrations record a healthy growth of 17% in the Q1 of 2008 The Internet again recorded an impressive growth during the first quarter of 2008, in terms of new domain name registrations. According to VeriSign, Inc, the domain name registrations in the Q1 of 2008 were 14 million. Across all Generic Top Level Domain Names (gTLDs), “.com” has the highest base. New “.com” and “.net” registrations have increased 12% in the first quarter of 2008 over the same quarter of 2007. Online Desk Research –The New Tool in Market Research Desk research is also known as secondary research. Desk research is analyzing already existing information from various sources and creating research reports according to the business requirements. Online News Reading Is Growing Than Newspaper but Television Still Dominates People employ different sources of news for reading such as online news, newspaper, television news and radio. Outsourcing Internet Marketing Research The integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and requirements of the potential target market. It provides information that helps to make operational business decisions. It is good to outsource Internet marketing research, as it is advantageous for businesses in many ways. PPC – Strengths, Limitations and when to use it Pay per click (PPC) advertising allows your business to advertise your services on the Internet search engines or on websites related to your business. For pay per click campaigns the only time you pay is when an online customer clicks on your ad and visits your web site while searching for some products or services. SEO – Strengths, Limitations and when to use it Search Engine Optimization (SEO) can be defined as the process of increasing the rank of a web site for search engine results while a specific key word is being searched, therefore to increase the volume of traffic to the web site. The higher the website gets ranked the greater the probability of the site being visited. Things To Consider While Hiring An SEO Firm For most businesses hiring an SEO firm is a good way to improve their website ranking on search engines. As people don’t have sufficient information about SEO, they may have some assumptions on how it works. Therefore, people find it difficult to choose the right SEO firm. Things To Consider While Hiring An SEO Firm – II There are various SEO firms and consultants that optimize your websites and facilitate in obtaining improved search engine results. These firms use various techniques to increase qualitative and quantitative traffic for your website.

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