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Using a Press Release to get More Customers There are many great stories about press releases being used to profit small business owners. If used correctly they can be used to get you into a small newspaper, driving customers to your business. The power of the underestimated: Word-of-mouth Marketing Word-of-mouth marketing is rarely the focus of a new businessperson seeking to gain more clients. Everyone wants to start an affiliate program or pay someone far too much to "manage their add campaign". However, many of the biggest businesses choose to use word of mouth marketing instead of a pricey campaign. Google (gmail) and Amazon are two prime examples that I will explain later. How to Name Your Website In the past, during the planning stage of a business people would spend long hours thinking about where to set up their business. They would wonder about what old house to buy to turn into the shop. Or was it near enough foot traffic to sustain a business? Nowadays, with setting up a business online things are a lot quicker and easier but we still have the issue of location, only it has changed. How do I get a top ten position on Google? The positions in Google are decided by a special formula called PageRank. If you are trying to get more traffic to your website or sell more products then it would be useful to be in the Google top ten for your keywords, yes? To do this you are probably going to need to know a little bit about how PageRank works. Can you imagine how useful it would be to know what Google looks for in a top ten results and then do it?

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