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Terry Echols's Articles Display Category|Title|Newest|Oldest Customer Satisfaction – Why do Companies Care? Part 2 Customer Satisfaction vs. Customer Loyalty A customer that is “satisfied” has purchased a product which is acceptable to them. A customer that is “loyal” is one whose experience was so exceptional, they will purchase again. Customer Satisfaction – Why do Companies Care? This is the first in what is sure to be a lengthy series on “Customer Satisfaction”. The information contained here will cross over as training material quite nicely. In order to present the topic of “Customer Satisfaction” it is important that we have the same definition, working for the same page, so-to-speak.	Sign Up for a free account or learn more. Member Login Browse Articles Submit Articles Top Authors Most Popular Articles Submission Guidelines Ezine Notifications Article RSS Feeds List Your Site With Us Privacy Policy Terms of Service Contact Us RSS Subscribe:

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