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Stefan Jechel's Articles in Management Show All|Display Category|Title|Newest|Oldest The reality about Customer Relationship Management (CRM) While Customer Relationship Management (CRM) technology has promised much, the reality for many has been disappointing. Industry analysts estimate 50-60% of implementations fail, or produce marginal return on investment. Our exposure to small and medium enterprises (SME) suggests that this rate may well be significantly higher. The irony is that the problem lies less with the technology itself (though that may receive much of the blame), but in much more easily addressed flaws in the way that or	Sign Up for a free account or learn more. Member Login Browse Articles Submit Articles Top Authors Most Popular Articles Submission Guidelines Ezine Notifications Article RSS Feeds List Your Site With Us Privacy Policy Terms of Service Contact Us RSS Subscribe:

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