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Kim and Charles Petty's Articles in Marketing

  • Why You Should Promote Residual Affiliate Programs
    Are you a webmaster in need of additional income? Or are you planning to set up an online business but you still don't have any product to sell? If so, affiliate marketing may be the best solution for your problems. With affiliate marketing, you won't need to worry about the products you have to sell. All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs. By becoming a member of the program, or by
  • Why Publish an eZine? 
    On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.
  • Which One is More Important - Product or Mailing List?
    If you would ask this question, "Which one is more important - the mailing list or the product?" any savvy marketer would answer you, "The mailing list".
  • What You Need to Start an eZine Publication
    Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).
  • What Niche Marketing Really Is 
    It is just one of those hard, cruel facts of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don't add up to what the big boys spend on paper clips in a month. Competing with the big boys isn't feasibleor possible, for that matter. So what are us little guys supposed to do?
  • What Niche Marketing is Not 
    Niche marketing is not about trying to sell your product or service to the world at large. As a small businessperson, you couldn't afford that kind of multi-million dollar advertising budget. It isn't possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche marketing.
  • What is Niche Marketing? 
    The word 'niche' is defined as: "A special area of demand for a product or service". 'Marketing' is defined as: "The opportunity to buy or sell". If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.
  • Weakness in Safe List 
    How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?
  • Using Free Reports to Build Your List 
    Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.
  • To SEO or To PPC?
    The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.
  • Tips on Online Marketing
    Marketing in a traditional sense has always been done by putting an ad either in the newspaper, the radio and the television.
  • The 3 Best eZine Formats 
    eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.
  • Sitemaps 101 - Benefits of and Tips on Designing a Sitemap
    Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results.
  • Sitemap Taxonomy - To Classify Web Content
    Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.
  • Refrain from Buying Bulk Mails 
    I am sure that you have definitely come across advertisements that read: "1,000,000 email addresses for $29.99". And these bulk mail companies can even offer you these names in a CD at your doorstep.
  • Publishing Your eZine - the Pros 
    There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.
  • Publishing Your eZine - the Cons 
    As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.
  • Making Money From Selling Advertising Space
    If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.
  • Landing Page Success Tips 
    Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
  • Increasing Sales Through Strategic Internet Marketing
    The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet.
  • How to Build An Opt-In Mailing Lists?
    One of the powerful tools in online "email" marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples' names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.
  • Email Marketing and Opt In List Building:On Keeping Online Business
    Email Marketing and Opt In List Building:On Keeping Online Business
  • Does Your Passion and Hobby Really Matter?
    Does your passion or your hobby matter? Well, it most certainly matters to you and unless you have a passion or hobby that nobody else in the world has ever heard of, there are probably plenty of other people who share your passion or hobby and may even more into it than you are.
  • Do the Two-Step! 
    Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it's generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.
  • Deciding the Nature of Your eZine 
    When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.
  • Churning out eZine Content 
    Creating your own content can be a challenge if you publish your own online newsletter or eZine.
  • Cash and Pay-per-click Affiliate Programs
    Millions are paying to get a ride on the Information Super Highway everyday. Now, it is widely known that the Internet is an accessible resource of many income-generating activities. Whether you belong to a private sales company or you are just interested in internet marketing, PPC affiliate programs can be a powerful venue to make money from the Internet. A partnership with an affiliate merchant is a win-win situation for the merchant and the affiliate: sales are soaring because of exposure and
  • Building Your Mailing List with Downloads
    A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.
  • Building Your List with Articles 
    You can build your list simply by writing articles, whether you have thought of it or not.
  • Building Your Business with an Opt-in List
    Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.
  • Building and Managing an Opt in List for a Website
    Building and managing an opt in list for a website provides a seller direct access to a wide number of potential customers. Building and managing an opt in list makes use of a system that makes it possible for website visitors to fill up an online form in order to sign up for the latest products and services offered by an online site.
  • Building an Opt In List and Your Business: An Ideal Business Part
    Building an Opt In List and Your Business: An Ideal Business Partnership
  • Auto Responder Marketing Techniques 
    The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.
  • Ad Swap Magic 
    Here is a little used technique you can implement to build your mailing list for no additional cost. I call it "using subscribers to make subscribers" like much in the context of "using money to make money".
  • A Popular Auto Responder Marketing Technique
    Marketing through auto responder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy.

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