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What's all the fuss about 'The Secret'? Here's a sure sign of having made it to the collective consciousness: Using the Law of Resonance I heard an interesting story about the law of resonance that I want to share with you. The Law of Resonance is a very similar concept to the law of attraction, but has some distinct differences. The Law of Attraction, as is widely known, is the universal law that determines what you attract into your life based on what you're putting out there. Too Much To Choose From Toothpaste. It's an everyday necessity (hopefully!!), something that everyone needs. And yet, I noticed myself in a grocery store recently confronted with what felt like a very daunting task--how to choose from the dozens of brands, flavors, sizes of toothpaste available. Why do we need so many flavors--cinnamon, spearmint, fennel, wintergreen, strawberry, bubblegum, berry? Too Much Choice This has happened to me. Maybe it's because I don't normally do the grocery shopping. I've gone into the supermarket or drug store for a tube of toothpaste and found myself confronted with three or four dozen varieties of toothpaste. Why? It's a fairly simple substance. We use it every day, hopefully twice. So why are there so many to choose from? We've got cream paste, gel, gel with sparkles, whitening toothpaste, some with baking soda, others for sensitive gums. There's toothpastes for kids, n To Be (Sneaky) or Not to Be (Sneaky) Recently a student of mine posted a comment about my use of the relationship between teacher and student in an example of presupposition. They suggested, with a wink and a smiley face, that maybe I was being a little sneaky in using the example in a persuasive way. Three of a Kind: Repetition as Persuasion "Rhythm is something you either have or don't have, and when you have it, you have it all over." -Elvis Presley The Persuasion of Isolation A documentary came out late last year called Jonestown: The Life and Death of People's Temple. It's the history, through photographs, film clips, recordings and interviews with survivors, of the cult leader Jim Jones and the eventual mass murder/"suicide" of 913 members of the People's Temple in Guyana. The Benefits of Organization "Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity." -Albert Einstein Sugar is Essential: Reframing or Lying? I recently came across a banner ad on the internet that read: "Skip artificials. Go natural. Sugar: sweet by nature. Only 15 calories per teaspoon." Storytelling for Quick Rapport You're face-to-face with a new prospect. They know very little about you, about the kind of person you are, and maybe they've got some defenses that you're going to have to overcome before trust can be established. So Much Persuasion: Ways to Learn One of my newer students asked me on a recent call, "Kenrick, how are you able to keep track of all of the different language patterns and persuasion techniques that you know and use? I mean, each time we're on one of these coaching calls, it seems like you're not only using new techniques, but combining two or three or more techniques at once. Sometimes I can't even remember the first step. How can I remember to remember?' Selling Through Future Pacing Future pacing is a phenomenal strategy that reminds your prospect of all the reasons they made the decision to purchase or sign up with you, and transfers all of those reasons to the future, reminding them why, through triggers and signals that you will have installed. Pumping Up Your Persuasion Muscle I'm a new man. Over the last few years I've shed over one hundred and forty pounds of unwanted fat. I have a new attitude toward food and have learned to love the exercising. Picking and Choosing: Power Persuasion Metaphors I understand that the concept of 'energy' seems a bit new-age to some folks. Personally, I find it to be an integral part of understanding the 'self'. Understanding the self, is the first step in learning persuasion. Persuasion Through Base Desires This is a subject that's near and dear to my heart. I've been exploring it over the last year and a half and have had some tremendous results with self persuasion and self mastery in this arena. Persuasion Continuums II: Getting In Deeper In the first article of this series, "Persuasion Continuums" I started to describe one of the slickest persuasion tools around. I'm going to take it a little further here. Persuading with The Thirty Six Chinese Stratagem "So it is said that if you know your enemies and know yourself, you will win a hundred times in a hundred battles. If you only know yourself, but not your opponent, you win one and lose the next. If you do not know yourself or your enemy, you will always lose." -Ancient Chinese Proverb Manifesting Your Desires with Paper Seeds When I was young I lived on my grandpa's farm and he taught me some very important lessons. Another of the lessons had to do with the Biblical verse, 'As you sow so shall ye reap.' Listen to This "It is the province of knowledge to speak, and it is the privilege of wisdom to listen." -- Oliver Wendell Holmes Learning Persuasion I had a student ask me recently, "Kenrick, how do you keep track of all of these persuasion strategies? Every time we have a conference call or seminar, you pull out another technique adding to the dozens and dozens of techniques we've already learned. I can't even remember to use the 'unconscious hello'." How to Persuade From Inside A Pink Bubble "It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law." ~Louis Sullivan Going The Extra Mile for Your Affluent Clientèle I saw an article recently about the Ritz Carlton Hotel. It's a perfect example of what needs to be done in order to court and cater to (and persuade) an affluent client base. This is exactly the way to keep your clients interested and involved with you and your product or service. Don't Be a Sales Zombie Lately I've been updating my computer system. Again. And this requires occasional trips to the local computer chain store. For the most part, I'm in and out in a few minutes, knowing exactly what I want and need. But when I'm looking for a more expensive piece of equipment, I have an experience I call, "Attack of the Sales Zombies'. Creating Group Rapport When I first started out in the persuasion business I would have huge anxiety for about a week before a big seminar. I was impossible to be around. My family would sequester themselves and avoid me. Even my dog steered clear of my office somehow intuitively knowing I was in no mood to play. Not only was the gear up for these events intense and chaotic, but the let down after, not because the event was not successful, but because the energy I spent and absorbed and that worked its way though me, Choosing Your Own Way "Everything can be taken from a man but one thing: the last of the human freedoms - to choose one's attitude in any given set of circumstances - to choose one's own way." - Victor Frankl Choosing a Talisman for Affluence Amulets have been used throughout the ages to protect the holder from trouble. Talismans are objects that bring luck. Both have been around since the dawn of man. Literally. I don't have proof, but I wholeheartedly believe that the first man ever saw a rock or shell and picked it up and thought to himself, 'This is a special item which will bring me luck and protect me from evil.' Calibration Effect When I was a young man my first job in sales was selling gym memberships. One of the trainers that worked at this gym was a great guy, funny, sociable, and well liked, but he had tremendous difficulty communicating with certain types of people. My favorite thing about him was that he was always himself. This character trait had the downside of putting him against a wall where he became ineffective in his job. Being Open To Our Prospect's Energy On occasion, I like to bring up ideas, exercises and concepts that some would consider to be a little woo woo, esoteric, or downright crazy. When I do this, I simply ask for your indulgence and suggest that even if something is unusual, it has potential to work wonders and give value. Auditory Persuasion As you listen to what I'm going to tell you, you'll begin to hear the way in which you can use these words to describe most anything. You can orient your phrases and the way in which you talk such that people will resonate with what you're saying very well. If you make your voice calm and smooth you'll probably have an even greater appeal as you verbalize the message you want to get across. You can tune in to what people are telling you as well, becoming more empathic with them and helping them

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