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Kaye Z. Marks's Articles in Advertising

  • Marketing in Your Free Time
    You might have the weekend off, but that isn’t any reason to stop promoting your business. A small business owner is going to eventually come to realize that if you really want to get your sales going you’re going to have to embrace your marketing a lot more than most companies.
  • Planning Things a Year at a Time
    Too many companies focus on only the here and now. When it comes to their commercial color printing, they decide what they are going to do in the next month and that is all they have on their plate.
  • Do’s and Don’ts for Effective Advertising
    There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product.
  • Five Ways to Better Market to Women
    Although women are not always the shoppers of the house in the 21st century, they still do the majority of consumer spending in America. Every company should know how to target its product to women. Not doing so would be a monumental mistake.
  • Avoid These Missteps in Your Ads
    Today's small business owner has many avenues to get the word out about their product. Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite popular.
  • Breaking Free from Using Clichés
    Bear with me for a moment, and read the following four lines. Then I will get to the point of this article.
  • Managing Your Costs
    Even the most simplistic of looking advertisements will have had a lot of thought put into it. The well-done ads, even what appears to be a basic design, are made that way for a very specific reason.
  • Branding For A Business-Consumer Relationship
    A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers. Whether you have a strong faithful relationship or a weak seasonal relationship with your consumers would depend entirely on your brand and your management and maintenance of its overall image.
  • When Can An Ecological Product Work For You?
    Sustainability is an issue that many environmentalists are focusing on nowadays. It is what makes non-government organizations (NGOs) and several consumer groups target several companies that have manufactured most of the well loved products and brands worldwide.
  • How To Create Hard Hitting Ads
    You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That’s right, you heard me. It takes only two seconds to grab your target clients’ attention.
  • Compassionate Designing
    Designing your marketing materials is all about enhancing that passion, not only to make a superior design, but to serve your clients and users well by creating a design that they really need and demand. With your postcard marketing design, for example, it is all about valuing your users and clients’ experiences and opinions as something useful and helpful in creating your design.
  • Getting To Know Your File Formats
    Before you go out and send your ad to your color printing company, it is appropriate for you to know about things such as graphics file formats, vectors, bitmaps, and formats and software you can use to help you create your ad campaign.
  • Analyzing What Your Design Says About You
    Design is always part and parcel of what makes your marketing campaign successful. As a graphic designer, half of your task is to make sure that not only do you make it easy for your target audience to understand your message, but to direct them also to your message.
  • Marketing Internalized
    Are you a market-driven company, or a sales-kinda firm? Hang on. You are probably thinking, isn’t it the same thing? Aren’t every business’ marketing effort driven by our need to have an increase in our sales and profits?
  • Building an Identity
    Being successful in your chosen field depends largely on the image you have. If you were able to build an identity that speaks of hard core professionalism and expertise, then you would definitely stay in your business for many years to come.
  • Logo Creation: A Reflection Of Your Business
    Your logo is one of the most important elements you have to promote your business. Your logo is so important that it is no surprise that you have it almost everywhere – your letterhead, website, your print ads using commercial color printing process, your business cards. In fact, if you want to promote brand recognition, you’d surely have your logo to reach out to your clients, prospects, other vendors, and most especially the media.
  • Color Your Ads Right
    Do your colors say the right message to your clients and prospects?

    Believe it or not, your choice of colors does make a difference in how your target audience receives your message. When done right, your colors can actually help you convey the right message that brings out the brand that you would want to be recognized.
  • Forming The Circle Of Trust (And Benefits)
    Networking is part and parcel of having a business. It is the process by which you meet not only potential clients but more importantly, colleagues and partners to help you grow your business.
  • Titles and Subtitles: How They Can Make or Break Your Campaign
    Your title and subtitles are one of the most critical elements that your ad campaign could ever have. It’s either your target audience is taken with your title and subtitle, or not. In fact, both your title and subtitle can influence your target audience to either keep you or throw your ad away. Well, so much for expensive commercial color printing method.
  • How Free Can Make Marketing Professionals Happy
    In addition to printed advertising strategies such as your posters, brochures, business cards, flyers and pamphlets, one of the best modes of promoting your products and services is through public relations. When done right, along with advertising campaigns that involve poster printing, public relations can help you boost your income by thousands of dollars in a few weeks’ time along with your printed poster campaign.
  • How To Sugar-Coat Your Ad Copy
    Time and again, it has been suggested that the best way to encourage your target clients to become definite buyers of your products is to get them so interested in your marketing campaign. And the only way to do that is if you can give them what they want.
  • Get Into your Readers' Minds
    Just what do you think are your clients thinking when they react to your advertising campaign? Do they appreciate based on their needs or wants? Or do they decide what is good and what is not based on their own preference and requirements?
  • Creating Ads that Appeal to Most Cultures
    Nowadays, with globalization and all, getting your business to cross can mean a better future for your company.
  • Why Free Still Works
    Why does ‘free’ still work when you market your business? People basically have a penchant for anything and everything ‘free’. There is no doubt about it, when your target readers see the word ‘free’ in any of your promotional materials, that is one factor that they sure cannot resist.
  • How to Decide On Collateral That Works For You
    Marketing your products and services is one of the most valuable tools you can have to help you increase your sales. When promoting your business you need to have four factors to be successful: attract the attention of your target audience, stir up their interest, and kindle the desire to have your product, and finally get them to act on your offer.
  • How Cross Promotion Can Work For You
    Cross promotion is actually the thing nowadays, especially if you are a small business working on a limited budget for your marketing campaign. With cross promotions, you are able to become a David ready to slay your Goliath…with the help of credible friends and associates who are also Davids just like yourself.
  • The Truth about Commercial Printing
    Commercial printing is all about those shiny marketing collaterals you use to entice your target readers to your business. In fact, commercial printing is all about creating a collage of beautiful colors that use halftone, spot colors, and process colors.

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