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Cheryl A. Clausen's Articles in Business

  • Time Management Techniques for Sales Professionals
    If you aren't focused on doing the right things at the right time you lose financially. To make up for your inefficiencies you have to work yourself to death to hit your targets. But, you can avoid that with a little planning. You want the majority of your actions to be focused on those that result in a sale. You fill your sales funnel by prospecting, yet all too often you have a poor approach to prospecting. Develop a list of your most dream future customers. It's easier to develop effe
  • Sales Techniques to get Permission to Sell
    You waste valuable time and energy trying to do just that. Instead you could be selling a whole lot more insurance with a lot lot less work if you just knew how. Rather than trying to convince a suspect, focus your efforts on people who've already decided they want what you have. When someone doesn't want what you have they aren't rejecting you personally they'd reject anyone because they aren't interested in what you're offering. It's foolish and self-defeating to try to sell to people who
  • Sales Coaching to Help You become Recession Proof
    If the forecasted recession becomes a reality you have three choices. You can watch it happen and do nothing to prevent its impact on you, you can tighten your belt hoping to survive it, or you can develop a plan to thrive because of the recession. The choice and the result you'll get is all yours. Allowing external circumstances to determine your future is never a good idea and certainly not something a top producer will do. Start formulating your plan by identifying how you'll be impacted
  • Time Management Tips to Stop Chasing Down Call Backs
    This time management tip is for sales professionals/business owners helping them to be more time effective and increase their sales. You like activity and lots of it because you think if you're taking action you're being productive but frequently you're shooting yourself in the foot. First, let me ask you where is your greatest potential for immediate sales? The answer is, of course, your current customers. The people who bought from you once are highly likely to buy from you again and again
  • Time Management Tips: Do You Break it Down into Actions?
    Use this one simple idea to feel less stressed. And make better use of the time you have. You can do this by analyzing the whole project to break it down into individual actions. Realize that a project isn't necessarily some large undertaking that you're involved in at work. Anything that requires more than one action on your part is a project.
  • Sales Techniques to Fix what Isn't Working
    You don't want to persistently keep doing the wrong things. That's unproductive and highly frustrating. The only reason you do it because you allow yourself to be mislead into thinking that sales is a numbers game and that if you just keeping doing it you'll eventually get the sales success you want. That's baloney sales is a numbers game for sales people who haven't taken the time to set themselves up for success by figuring out what works for them. Stop getting rejected and walking away e
  • Goals are a Time Management Skill 
    Goals help you to make the most effective use of your time and they help you to reduce your stress. You understand that goals are important but you probably aren't very good at setting and getting them. Without the clarity that goals provide you lack focus and that lack of focus causes you to make poor time related decisions. Trying to set up too many goals at once sets yourself up for goal failure. You can't focus on or track too many goals so you're better off setting a few goals and really concentrating on getting those than trying to do everything at once. When you only have a few goals it's much easier to plan the next actions you need to take.
  • Time Management Techniques to Help You Think before You Act
    You start your day running to your first appointment. When you get there you find that you don't have what you need. It's time for you to slow down, and plan what you're going to do before you take action. It seems counter intuitive, but you'll get more done faster with less stress if you set aside proper planning time. You love action and you would rather be doing than thinking. You're confusing activity with progress.
  • Insurance Sales: If You're in the Commodity Business Get Out!
    There's plenty of competition for the price shoppers. But price shoppers are the worst clients you could ever ask for, so why would you ever want to attract them? But when you offer to quote someone insurance you're competing in the commodity market. Don't let price shoppers consume your valuable time instead send them to the internet or your competition, but don't let them bother you. When you compete in the commodity business you're doing both yourself and your prospect a disservice. In y
  • Time Management Techniques: 15 Minutes to Less Stress
    If you invest just 15 minutes each week you can reduce your stress and get more value from your time. This 15 minute time management technique will help you to increase the effectiveness of your time management skills. When you end your week without closure there are two negative things that happen.
  • Sales Coaching: The Solution to Turning Objections into Sales
    Stop being told "no" and "not now" when the answer should be "yes". Earn the "yes" you deserve by taking responsibility for getting it. When you're told "no" and "not now" when the answer should be "yes" it's happening for one to three reasons. One prime reason is that you fail to prepare to prevent anything but "yes". If you haven't heard all the possible objections yet ask around until you get a comprehensive list. Identify every question, concern, or objection the prospect could possibl

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