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Home | Business | Internet & Online
Where The Money Is Online And How To Get It 
By: John Anghelache
Succeeding on the Internet comes down to understanding the basics. You need to pick a good market. You need to find out what they are willing to buy. And you need to use a proven marketing system.
The next step is getting website visitors and getting them to join your list.
The people who join your list will buy things from you. That means your list is where all the profits come from. To extract those profits, you need to focus on list building.
Traffic generation and list building are the cornerstones of Internet business success. You need to get people to your website. Then you need to persuade those people to give you their email address. This is how it's done...
The first thing to understand is that list building is a mindset. You should think of it as the primary marketing objective of your Internet business. Do everything to get more people on the list.
STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.
Remeber, your primary purpose is to build your list. So, the next thing you must do is promote the lead capture page. Here are a few good ways to drive traffic...
My favorite ones include: article marketing... ezine advertising... and... reciprocal joint ventures.
Okay. So let's tackle article marketing. What you do is write up a simple article that is several hundred words long. No more than about 700 words. Include a resource box with a link to your website. People who click on that link will be taken to your lead capture site.
Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It's best to use these instead of trying manual submissions.
Most ezine take advertising. They are like online newsletters so a lot of them get all their revenue from advertisers. You can place either classified text ads or send out solo emails.
Since you are building a list, use ezine ads to get people to the opt in page. That's the whole point. The more people you get there the more will opt in and the bigger the list will grow.
Joint ventures are a little more tricky. The idea is to find people in your market with lists who are not direct competitors. Then ask them to promote your free offer to their list. And, of course, you'll do the same for them.
Joint ventures work when there is reciprocation. In most cases, you can't expect a joint venture partner to promote your free offer if you can't promote something for them in return.
Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.
Next time I'll go over some of the basics of monetizing the list.
Article Source: http://www.uberarticles.com/articles
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This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).
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