What's the REAL Reason?

What's the real reason that people buy your product or service? It's probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It's because they believe that your product or service will benefit them. That's all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM.

The best way to find all the possible benefits of your product or service is to sit down and write

"Someone would want to buy my product or service because..."

now, just start to list the benefits. Like this.

"They can lose weight"

"They can get healthier"

"They can wear their "skinny" clothes"

Got yours down? Ok, good. Now DIG. Take each of those benefits you came up with and do the same thing as above for each one. For example take the first benefit

"People buy my product so they'll drop some weight"

"So they feel like they look better"

"So they get in better physical shape"

"So they can get more dates".

Repeat the process again and again. Keep digging.

This is a really easy way to uncover all the benefits that your product or service has to offer. Include them all in your copy and ads. You never know which benefit will be exactly what your market is searching for!

Writing effective copy is all about getting into the "head" of your client or prospect, and knowing exactly what to say. They need to know that your product or service is the answer to exactly what they've been searching for.

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