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What's In a Name? Clarks Wallabees Article

What is in a name? Honestly, does a name mean anything anymore? It used to be that you could buy an expensive brand name item and know that it would last you for a good long time. Now you take your chances whether you buy a brand name item or an item that is very similar and comes from an unknown company. Unfortunately, for most companies, a name really doesn't mean what it used to. But what about Clarks? The shoe company that invented Clarks Wallabees shoes and revolutionized the way shoes look and feel. Does their name still mean anything?

A Little Company with Big Ideas

Clarks shoe company began when two brothers decided to become entrepreneurs. They were modestly successful and began experimenting with selling different items. They struck solid gold when, awhile later, one of their ancestors created the Clarks Wallabees shoes. These shoes were unlike all of the shoes made in England at the time. Most of the shoes back then were only comfortable after you had worn them constantly for a few months. Yes, they lasted, but you knew you were in trouble once they became too old to wear because it would take months for the shoes to change shape to fit to your feet. These leather shoes had promise, but Clarks took shoes to a whole other level.

Clarks Wallabees

Clarks Wallabees were created when one genius Clark relative realized that shoes should be able to move with your feet, not against them. He designed shoes that were slightly similar to the Native American moccasins, except that they had a crepe outsole, which meant that you could walk outside without having to worry that you would hurt your foot stepping on something sharp. Clarks Wallabees became a hit when people realized how utterly comfortable and different they were.

Branching Out

Clarks Wallabees have been available since most of our grandparents were children, and they will continue to be available until our children have grandchildren and long after. These shoes will never go out of style because they are classic and so comfortable that they should almost be declared illegal. The company has also branched out, however, realizing that variety is the spice of life. They have created dress shoes as well as a women's line that would make any female grin with glee.

Pricey?

Some people feel that Clarks Wallabees are a bit pricey. They believe that the shoes are not worth the price they sell for. Consider this: would you rather pay a low cost for a car that you are going to have to replace in a year, or a bit more for a car that is going to last for years upon years? Most people would agree that the price Clarks shoe company asks for is extremely low when you consider the high quality materials and workmanship that is put into each pair of shoes or boots. For comfort and class, its Clarks shoes all the way.

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Randi M. - Author for One Good Pair www.onegoodpair.com, a site dedicated to high quality and comfort shoes like Clarks Wallabees. Click here for other unique fashion articles.

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