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Use a Website to Sell Your E-book - Part 1

The single page website is the best system to sell e-books online as I discussed earlier. After you create your terrific, attention-getting headline for this web page, it's time to look at other aspects of marketing information products.

There is one important rule for writing sales copy - you list features, but customers buy benefits. Let’s go back to our wedding e-book. We may list features like the number of pages, professional advice, and interviews with specialists in the field. However, those don’t explain to the customer why they should buy your e-book.

But what are the benefits for your customers? They want to have a beautiful wedding without spending all their cash. They want an economical way to splurge on a unique wedding.

High-priced advertising executives understand this, and sell products based on customer benefits.

The next time you see a commercial for a fast food restaurant, pay attention to what they’re selling. They don’t talk about the buns, or the meat, or the potatoes, all important features. Instead, they sell benefits - the chance to spend time with your family rather than cooking, or the chance to look cool in front of your friends.

That is an extreme example. You don’t have to go to these extremes, but you absolutely must explain the benefits of your e-book clearly. Your customers don’t care about the book length or interviews. They only have one question: "How will this benefit me, making my life easier, my kids smarter, or my spouse better looking?" So, go ahead and list the features of your product. Just remember that it’s the benefits which sell your product.

You should also include testimonials on your website. Include references from people who have read your e-book, used your ideas, and enjoyed great results. You should also include a moneyback guarantee - this will make your customers feel more secure when they buy your e-book. Last but not least, don’t forget the "Buy It" button!

Article Source: http://www.uberarticles.com/articles

Stephen Beck shows you how to write and publish an e-book and create a "cash on demand" business business. Marketing information products has never been easier when you view Steve's video. You can get a unique content version of this article.

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