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Traffic: Don't Under Estimate It's Importance

By: Mark Thompson

One thing that constantly bugs me about many of the products that get released is that they don't tell you how to bring traffic to your site. You get a large e-book that tells you how to build an amazing site but not one chapter on traffic generation

I don't care how great a product is if it doesn't show you how to generate good quality traffic then it's almost worthless. If I was starting out again I wouldn't spend money on any tools or e-books until I had mastered the art of traffic generation, and it really is an art of getting traffic to a site.

You can have the best looking site in the world, with the perfect keywords but if you don't know how to firstly attract the search engine spiders and then real human visitors then the site is going to have no value. Try selling a website and the first thing you will be asked is "What is the Income & what's the traffic" The income is not particularly important. If I am buying a site I actually want the income to be as low as possible as it will be cheaper for me. Given a choice of a site with an income of $100 a month and 1000 visitors or a site with $10 per month and 2000 Visitors I'll always go for the visitors.

If you concentrate on learning how to generate traffic to your sites you'll be able to launch sites in the certain knowledge of being able to make them profitable. I run a membership site and was creating some traffic videos only yesterday. I tried something I'd never done before and discovered that it got my site indexed in Google in 18 hours.

Using that method was completely new to me and although it impressed me it might have been a lucky one-off. I used it on another new domain this morning and found that it only took 3 hours before my site was referenced in Google. 3 Hours! Now that is very impressive.

It's not surprising that the method I used isn't listed in any manuals or e-books. Search engines constantly change the weighting they gives sites. it wasn't long ago that Squidoo was the most important place to have a link to your site, that's not the case anymore.

One great method of seeing what services and sites are worth putting your links on is by looking at Internet marketing niches. Internet marketers have never been slow in finding the best ways of getting indexed. Look at what sites are ranking for various search terms. If you find a web 2.0 site or a blog site test it on your sites and see how it performs. If it gives you results add it to your list of traffic generators.

By planning your traffic generation using the tools you discover you can quickly start to dominate search engine listings. By careful manipulation of your linking strategies it is often possible to grab many of the top 10 listings.

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