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The Economic Impact Of T-Shirts In America

If you were like me, a tee was a tee was a tee.

99% of people in the U.S. claim to have a favorite tee.

That, of course is no big deal...I have a favorite pair of socks, shoes, even salad fork.

But there's more to the T-Shirt than meets the eye. There's important history and economics.

The first promotional t-shirt was for the movie, Wizard Of Oz. Both the movie and the tees (and promotional posters) all fed into each other, making it the biggest movie of its time. Many movies since have associated with licensing partners to produce t-shirts, games, and so many other items. But it all started with t-shirts.

Since cotton is king, yes, still in southern states, much can be done with it. For instance an acre of it will yield 1200 t-shirts.

Ever wonder if the T-Shirt business is a viable one? How about this for a statistic? About two billion tees are sold annually worldwide.

Tees are sold by the pound worldwide by the Salvation Army. It creates a huge bulk of their income.

If one likes T-shirt history, the Smithsonian showcases the oldest printed tee on record which simply states, "Dew-It With Dewey". Dew what I wonder? Hmm.

In the 1950 play "A Streetcar Named Desire" Brando's T-shirt and jeans were tailored to be form fitting to fully showcase his physique.

Webster's did not even define t-shirt as a word until the 1920's.

In 1977 more than 8 million dollars worth of Farrah Fawcett T-Shirts were sold when she appeared on Charlie's Angels.

Jacqueline Bisset's appearance in the film "The Deep" in which she is swimming underwater, then surfacing, wearing a white T-Shirt and topless bikini started the wet t-shirt craze.

The most popular form of designer tees today are silk-screened. But digital reproductions are becoming very popular and blend into the fabric and, to me, have more of a "real" look than a decal ironed-on look, but of course, it is a matter of taste. I decided to manufacture both, as different folks like different looks.

Americans love our tee shirts. A survey done several years ago show that more than 62% of the U.S (all ages) own at least 10 tees and 18-24 demographic group owned over 10 T-shirts and 19% owned over 30 tees. So it doesn't appear they are going out of style anytime soon.

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