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The Colossal Earning Power of Paid & Natural Search Listings

When using a combination of natural and paid search listings, you can increase the web traffic to your site more effectively. Even though there is changing evidence to show that you can reach the top rank in both natural and paid listings, while tripling you click through rates. Recently, iCrossing provided a report that suggests running both paid and natural search campaigns make a marked improvement to online performance, compared to running them separately. This may be because when someone does an online search and compares the paid and organic listings together, this can lend credibility to a website.

When the results of paid search campaigns were compared to the results of paid campaigns in which the same keywords also had natural search results occurring at the same time, it was found that online performance dramatically improved. For one business, an online marketing company, click-throughs increased by over ninety percent, visitors increased by over forty percent, orders increased by nearly forty five percent and time spent on the website increased by over thirty eight percent.

While iCrossing's research results are not as significant as some anecdotal observations, they still strongly indicate that webmasters will receive much greater benefits if they can achieve a top rank in organic search listings at the same time as running a paid search campaign.

Recently, WebSideStory Inc, conducted their own study to find that both paid and organic search traffic are highly targeted and carry a rate of 57 million search engine visits, findings show that paid search engine listings had an order conversion rate of 3.40 % over 3.13 % for natural search listings.

Marketers and webmasters are able to change any keywords that do not function well, however and do exchange them with higher converting terms with paid search listings. You should know, that organic listings are not controllable in the same manner, because paid search listings permit control of landing pages and the initial message that your visitors see. This means, that paid search listings are more effectual than that of the organic listings. However, when used together, these two marketing tools can produce an astounding influence on your results.

Natural listings are free of charge and the result of doing the hard yards of optimizing your website pages for search engines. They are a well earned result that should be aimed for by providing relevant content that is optimized for keywords and related words and phrases. To increase your natural search engine position, make sure your website is well structured with appropriate internal and external links and keep to a single main theme. To achieve top listing organically takes a lot of time and effort. Therefore, it is understandable that most marketing campaigns relying on search engine listings take advantage of pay per click advertising.

The key to the best results is to use paid search listings while optimizing your website to achieve high search engine results placement over the longer term. When you achieve natural listings at the same time as your paid listings appear, you can expect to receive additional website traffic than you would if only the one or the other appeared at a time. This synergistic benefit expresses the real value of integrating paid and natural search listing strategies to increase targeted website traffic and sales.

Article Source: http://www.uberarticles.com/articles

Robert Gantt has been placing customer's ads at the top of the search results of the major search engines for over 12 years. Discover how to boost your sales, get better cashflow and boost your customer base with targeted effective search engine advertising PPC The Easy Way You can get a unique content version of this article.

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