|
Home | Business | Advertising
Spotlight On Keyword Research Tools 
By: Elance
There is a research tool for keywords in Google. You can get to it by clicking on "Tools" at the top of the screen, in the green stripe. Option one is this, if you have your website already up and running and don't desire to start from the beginning with your keywords, select "Site-Related Keywords" tab and then enter the web address for one or more of the pages from your site. Then Google will browse through your site and make up a keyword list for you.
However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. This is no hack job, either. Google's results here are just the results you'd expect from a world-class search engine.
Some of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partly shaded bars tell you how much competition there is on each keyword, along with the comparative amount of searches each word receives.
"Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets.
This is very helpful in managing your Google Adwords, and very clever! You can get alternatives that Overture can't give, and info on your competitors that you won't receive from other free services. And they don't charge any extra fees for the services.
As For Wordtracker
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german
916 learn german free
598 learn german online free
383 learn to speak german for free
108 learn to speak german online
100 german language learn online
73 learn swiss german
71 learn german software
69 learn german cd
Don't you think that there are probably people out there wanting to learn German who won't use that exact phrasing?
Undeniably there are. Phrases like "study German" and "study in German" come to my mind (and probably someone else's too.) There is probably somebody just on a whim that will type in "learn Deutsch" or how about "sprechen sie Deutsch".
How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.
Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest.
mobile phone
nokia
cellphone
cellular phone
ringtones
wireless
sony
ericsson
samsung
sanyo
motorola
bluetooth
accessories
Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind!
Wordtracker is not meant to provide cost per click projections or estimates of profit possibilities. It is only meant to draw your attention to the possible avenues you can take your keywords down. It can do this by
reporting to you the variations that have been searched for in the last 60 days, and
disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile.
Other than plurals and singulars, other variations in spelling are not included. Phrases like "cell", cell phone" and "cellular" will have to be done in separate tasks.
Article Source: http://www.uberarticles.com/articles
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need a adwords qualified company, he's the man!
Click here to get your own unique version of this article.
This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).
|