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So Much Persuasion: Ways to Learn

One of my newer students asked me on a recent call, "Kenrick, how are you able to keep track of all of the different language patterns and persuasion techniques that you know and use? I mean, each time we're on one of these coaching calls, it seems like you're not only using new techniques, but combining two or three or more techniques at once. Sometimes I can't even remember the first step. How can I remember to remember?'

My question to the student was, "When you learn a new language, are you able to have an involved conversation with a native speaker within a week?"

And I asked him, "And have you ever learned to play a musical instrument?" He said, "In fact, I have. I play the piano." I asked, "Well, were you playing Rachmaninoff Piano Concertos after a few lessons?"

I suggest to you that persuasion is as rich a subject to learn as taking on a new instrument or language, with one big difference: persuasion is ever evolving and expanding, as human nature evolves and expands.

The absolute best way I know to become proficient and masterful in persuasion is to drill on the basics. In order to master the basics, you have to practice. Practice. Practice. Practice. There's no trick to it.

There have been traditionally five different methods of learning: imprinting, habituation, associative learning, observational learning and play.

Imprinting is a phase-based learning usually associated with young animals and humans and is the process by which babies learn from their parents. This, obviously, has no use for us in learning persuasion, but for the fact that the brain state which is achieved by use of the light and sound machines closely resembles the brain state of the very young.

Habitual learning is when an animal responds to a stimulus. If the stimulus is not rewarding or harmful then their response to the stimulus diminishes over time. This is mainly an other than conscious/sub conscious learning.

For persuasion purposes, there are two types of learning that we can use in our quest for mastery. The first is observational. We are all very familiar with observing. We do it all the time. Observe, repeat. Observe, repeat. We pay attention to what's going on around us and then we emulate it.

And we all know what play is. At the end of each of my coaching calls I give out homework which I call 'home play'. I do this because I love the idea that what we are doing is enjoyable, exciting and creative. The concept of playfulness is a way to enhance our experience of learning persuasion and of enjoying life in general.

To my frustrated student, I responded, "Persuasion is playful, persuasion is observation, persuasion is habitual, persuasion is repetition, persuasion is emulating, it's commitment, it's intention, and it comes in time with persistence and practice."

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Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.

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