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Selling Art 

By: Kathy Austin

To sell art one has to have a sense for the aesthetic and the ability to spot a work of art that has the potential to be sold and that might turn out to be a masterpiece. This ability gets honed by the passage of years as you gain experience. Selling art is tremendously competitive and one has to be persistent, committed and determined to make a name in the field. Just as the name of an artist can evoke certain reactions so should the name of the seller. He or she should establish a reputation for spotting good paintings or other works of art.

The best way for an budding artist to sell art is to first get his paintings entered into an art competition. The more well known and the more prestigious the competition the better the chances for an artist to get a better exposure of his creation. Whether he bags a prize or not, the possibility remains that someone might take a fancy to his painting and purchase it. Once a painting is purchased and displayed in a home, the possibility of it being discussed among friends and acquaintances is ripe. A small step in the right direction which can lead to further possibilities. The more competitions that you compete in, the more your chances of being discovered.

While rich people buy their paintings or other forms of art from reputed galleries, where collections of well known artist are sold, some people who are not that rich but have a good taste for a good picture make it a point to attend these art competitions and purchase what they like from here. It is all a matter of personal likes and dislikes.

Paintings were a form of status symbol and the rich and the elite bought them as such - not only as a beautiful thing to possess, but also as an investment. But the not so rich attended art competitions to see whose paintings or other objects of art were displayed and purchased what they liked. A budding artist has more chances of his art being sold. Once a painting is sold it is commented upon and further sales are possible. The more competitions an artist participates in the better his chances.

The Internet is a good way to sell art. Thanks to the Internet, connoisseurs of art can buy art from across the globe. National boundaries have been erased and the art of any country or even a specific province can be purchased online. For an aspiring artist this is a bonanza. The exposure that his or her painting gets transcends national boundaries. The more reputed art galleries are, undoubtedly, selective about the art that they display, but almost all of them play fair with the hopeful. Some of them do it even for free.

In these when the money market is swinging like a pendulum gone crazy, art seems to have established itself as a stable form of investment making the selling and buying of art a profitable business. Even the paintings of potentially promising artists are bought with the expectation that they might appreciate in value over time.

If you are not an artist, there is a chance that an acquaintance of yours might be one who paints for the sake of painting and you could persuade him to let you market it for him. His paintings might just have the potential to become well known and you could establish yourself as his agent and get yourself a handsome commission on the sale of his paintings.

So get started. Sell art. If not yours, someone else's. If you sell yours, you might become well-known; if you sell someone else's they may become famous and indirectly you as their agent and maybe some other budding artist also. This is good for your karma and for your bank account also.

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Kathy Austin is a writer for an online gallery. Sell art at Red Bubble. You can also sell photos online . Get your own completely unique content version of this article.

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