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Sales Techniques & You 

By: Cheryl A. Clausen

Perhaps you've read, studied, or even trained with the best salespeople yet those sales techniques just aren't working for you. Consequently you're frustrated and confused. It doesn't matter if you've studied Zig Ziglar, Tom Hopkins, Jeffrey Gitomer, Neil Rackham, or any other big name in sales training, there's no doubt that what they're saying works for other people; but it isn't working for you. You need sales now and you're in an emotional frenzy trying to figure out what to do next. It isn't your fault and it isn't their fault that it isn't working for you. Understand that there is a perfectly logical reason this is happening to you, and there is a way for you to succeed in sales in spite of your current frustrations.

Here's a big secret. There isn't one single selling system that works for everyone, and there really isn't anything new about any of the selling systems that exist. People have been selling since the birth of man and we've been doing it pretty much the same way.

There a selling system that will work for you. Any selling system can work for you unless you happen to be a person who just isn't wired to be a salesperson. The system that will work best for you is the one that feels right to you and is closest to who you are naturally.

If you've ever had children or have a sibling you fully understand that everyone is born with a personality. Each of us are our own person from birth. Now that isn't to say that we haven't been heavily influenced by those around us because we have, but children and siblings raised in the exact same environment with the same parents still think and act very differently.

Why is this difference important? The differences in our natural behaviors are very important because when we try to do things that aren't comfortable to us, or that are in conflict with our natural behaviors we do them poorly. It doesn't matter how often we try to force ourselves to fit into behaviors that aren't right for us we just won't ever be able to pull them off well.

When you try to do things that don't fit with who you are you send out mixed signals. You may have experienced this yourself where a salesperson said the right things, did the right things, but there was just something that set alarms off in your head. Instead of thinking the salesperson must be new your instincts were telling you that there must be something wrong with the offer or whatever was being sold and that's why the salesperson was sending out these mixed signals. It wasn't that the sales technique was wrong it was how the sales technique was implemented.

Does this mean you're doomed because you don't have the right natural behaviors and motivators? Usually not, but it does mean you need to understand your natural behaviors and motivators so you can adapt whatever sales system you want to use to fit you. When you do that your sales success will automatically increase.

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About the author: Cheryl A. Clausen can help you get unstuck. Look here to see how your Sales Skills measure up. What could you do if you just had more time? Enhance your Time Management Skills, check this out. Click here to get your own unique version of this article.

Creative Commons License

This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).

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