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Sales Coaching to Make Your Sales Hot 
By: Cheryl A. Clausen
If your sales aren't hot you may be frustrated and confused. You know the sales and marketing systems you're using are working for others, but they aren't working for you. How or why can that be? Because you're reading this article I'm pretty confident that you have at least some experience and knowledge with eating. And that's why I think you'll be able to relate to the examples I'm going to use to convey my point even if you've never personally eaten chili. In case you don't know what chili is, it's a hot spicy soup.
Two people can follow the same recipe using the same ingredients and the same tools yet one chili often tastes better. The soup made by each person should taste exactly the same, so why don't they? With the same recipe, the same ingredients, and the same tools to cook with the difference has to be in the technique of the different cooks.
Once you realize this you'll recognize that the same is true when you try to follow a sales or marketing system provided by someone else. In spite of having the exact same systems you don't get the same results because of the subtle differences in your application of these systems. And you aren't consciously aware of these differences. It's not your fault that these differences exist they exist for scientific reasons. Everyone is born with natural behaviors and motivators. These natural behaviors and motivators explain why you don't see things, think about things, or respond to things in the exact same way as someone else.
It doesn't mean that you wrong or the system is wrong. But it does mean that you need to make adaptations in how you apply those systems so they better fit who you and your natural behaviors and motivators. You'll find when you do that the application of those systems is easier and more successful for you.
Another example comes from a chili cook off. Everyone is cooking the same thing but everyone has their own unique interpretation of the same dish. One version of the soup is selected as the winner. And there is a direct analogy to your insurance sales success.
To your customers you look like just another chili cook off entrant. The problem with your cook off recipe is that it looks like, smells like, and tastes like most of the other cook off entrant's chili. The winner is the agent who knows how to present a chili recipe that stands out among all the other chili entries. And that happens for you when you're able to create a core marketing message and unique market position that attracts the interest and attention of the right people.
Article Source: http://www.uberarticles.com/articles
Author: Cheryl Clausen can help you get unstuck. Do your Sales Skills measure up. Could you succeed faster if you just had more time? Improve your Time Management Skills, check this out.
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