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Persuasion Through Storytelling: Gaining Affluent Client's Trust

"To be a person is to have a story to tell." ~Isaac Dennison

Telling persuasive stories is the ultimate form of persuasion that exists. People are naturally wired to be able to hear your stories. It's just a phenomenal way to communicate and it's a phenomenal way to persuade.

Telling nothing but stories could make you very successful in business.

When you tell a story, it puts your listener--your prospect or client--into a receptive state where they accept with ease what you're telling them. They bypass the resistance that has been built up in our cynical times. And when you can touch the heart of a prospect, it makes them feel important. These feelings can be tapped into with stories.

People need to have faith in you, to believe in you, and stories give you the chance to persuade them to do so. Facts, on the other hand, will not accomplish that.

Today most people have highly attuned B.S. detectors as a result of being confronted with a constant barrage of messages and requests. People don't like to feel they're being persuaded or sold, but when you use stories to get your message across, this gives your potential client the ability to make up their own mind in the way you want them to.

People need to have two questions answered in order to trust you: 1) Who are you? - which is what you're going to be focusing on - and 2) Why are you here? Once they know those two things, they can trust you.

The affluent have even stronger B.S. detectors because people want to work with those who have the money. They want to know who you are and why you're there.

This is a powerful strategy and when storytelling is combined with other physical and verbal rapport strategies that I teach in The Persuasion Factor and in my Elite Coaching Club.

If you feel like you need more support, you can wait to read all of my future articles in the coming months or you can get on the fast track by starting with my Persuasion Factor program.

The authoritarian model of communication is how people usually communicate in business. There's no give and take. It's the expert or teacher speaking to you. With storytelling, it's the indirect permissive form of communication--give and take, back and forth.

What's your story? Are you from humble beginnings? Have you overcome adversity? Did you beat the odds in some facet of your life? Is your story a fairy tale?

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Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.
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