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Persuasion And Your Brain 

"The existence of forgetting has never been proved: We only know that some things don't come to mind when we want them." ~ Friedrich Nietzsche

We've all had that annoying, frustrating feeling (which can also be sometimes embarrassing), having something at the tip of your tongue, something that you, at one time, absolutely knew, but no longer have access to. It could be a historical fact, a personal anniversary (which might have the added bonus of putting you in the doghouse) or it could be something as crucial as the name of a valued client who you've had many interactions with, but are drawing a total blank on. (I hate it when that happens!!!).

Our cognitive abilities seemingly decline over the years. But is this a given? Or are there things we can do to lessen these 'senior moments' (regardless of whether or not we are seniors)? By using our brains in ways that might not always be easy, we allow them to be all they can be.

Some people keep their brains agile with crossword puzzles or Sudoku (if they prefer going it alone) or games such as Scrabble if they like the more social aspect. These are all great activities to "aerobically exercise" the mind.

Studies have shown that older adults neither see, hear, taste, nor feel as accurately as younger people do and this is partially due to the fact that once people retire, they tend to do things that they are good at, things that don't challenge them incredibly. So part of the key to keeping your brain agile is giving it new, different activities and problems to challenge it.

Biochemical responses also vital to inspiring and stimulating the mind and brain. These are very active when we are young children because everything is new to us. The world is still fresh, there are so many possibilities to explore, and this keeps us fully engaged in the learning process. Another thing that motivates when we're kids, especially, is the idea of being rewarded for what we do.

So how can I apply this to persuasion? Well, when we study persuasion, a fortunate byproduct is that we enhance our brains immeasurably through the challenges of thinking a new way.

In studying things like the 36 Chinese stratagems, or the 24 Doorways of the Magical Objection Mastery, we are flexing, swinging from the macro to micro. It can be thought of as looking at problems with a telescope, a broad overview, and then alternately taking a microscope and really hashing out the details.

What does this do for us and why do our brains find it so challenging? Well, maybe it's not a part of your brain you use very often. Enhancing our cognitive agility can be hard, but is so worth the effort.

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Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies. Don't reprint the same version as everyone else. Get your own unique content persuasion article here.

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