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Persuade the Affluent Through Embedded Suggestions

"Persuasion is often more effectual than force." -Aesop

By the time you're done reading this article and you've taken on the task of learning how to embed suggestions the right way, you're going to feel really good. You're going to know how it works, where it works, when to use it, and when not to.

Did you notice the embedded commands in that sentence? There are two: 'you're going to feel really good' and 'you're going to know'.

Embedding commands and suggestions and emotions bypass your prospect's consciousness, their filtering system, and this enables you to implant your ideas, instructions and thoughts.

In the first sentence above, I wanted to implant the ideas of feeling good and understanding in your mind.

Pay close attention: You are not going to be able to get your client or prospect into the right mindset if what you are suggesting is not in their best interest. Manipulation--whether it's for good or bad--will stall you out. These skills only work if you're operating in your client's best interest. Your client will know if you're operating in their best interest. By appealing to their values, you can probably get them to do most anything that makes sense.

Embedded commands allow you to covertly give instructions that will be carried out by the other person often later without the person being conscious that you caused it.

Some of you may think this sounds really manipulative, and it can be used in a manipulative way, but it doesn't have to be. The reality is you're doing things today that somebody embedded in you many years ago. You don't give these things a second thought. Your parents gave you a set of values and morals that to this day you adhere to, think about, and these values and morals affect you, maybe even on a daily basis.

Some of these embedded morals and values you've probably changed, but most have probably stayed the same. There's an ancient writing, a Biblical one that says, 'Train a child in the ways of the Lord and he shall not depart from them.'

Embedding commands will allow you to give instructions like that. You'll be able to teach people things, install things, and get them to act on them at a later date. There's a specific strategy for that that we'll be getting into in an upcoming article.

Embedding commands allows you to persuade your clients and prospects on both an unconscious level as well as a conscious level. As an example, right now you're reading this and you are probably focused on the overall concepts. However, I could begin to structure my language such that another level of communication starts to take place. One of these levels can be hidden directives which are suggestions or commands that fit into the normal structure of a sentence but are marked off in a way to call the other than conscious attention to them.

Unfortunately, this is something best taught by listening so that you can hear the emphasis. The tonal changes, pauses, tempo--these are all of the main components of this strategy. This can also be used in copyrighting so as I write this, I will simply *star* the embedded commands.

Here's an example: 'If you *learn this material*. . . you will be able to *use it powerfully*. . . and that will allow you to *feel good* about your increased sales.'

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Kenrick Cleveland teaches techniques to earn the business of wealthy clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques. This and other unique content persuasion articles are available with free reprint rights.

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