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Pay Attention To These 3 Elements for Ultimate AdWords Success!

If you're not paying attention to these 3 elements on a daily basis your AdWords campaigns could be suffering.

Here's the 3 Most Important Elements of Every Google AdWords Campaign

1.) Keywords - Keywords are the foundation of AdWords. You need to have enough keywords and the right keywords in order to get the most out of AdWords.

2.) Ads - Write your ads to clearly promote the benefits of your offer. Do not talk about yourself or your company here.

3.) Landing Pages - Design your landing pages with the goal of getting your visitors to take your call to action. Follow proven landing page design techniques.

Look at how your keywords are performing daily. You do not want to spend money on Keywords that are generating clicks but no conversions. Clicks cost money and you want to put your money towards keywords that convert.

If sales leads are your goal then track how well each of your keywords are generating leads.

You can save yourself a lot of hard earned money by deleting the keywords that aren't generating sales or sales leads. You should also use "keyword matching" options with all of your keywords. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100

You should track your Click-Through-Ratios (CTR) every day. The higher your CTR the more clicks you'll receive per page views. Also, Google often rewards advertisers with higher CTR's be moving your ads toward the top of the page without you having to increase your cost per click. A high CTR means your ad is relevant to the keyword you're targeting and this makes Google and the searcher happy.

Use Google's split test feature for your ads to increase your CTR's. Google allows you to split test your ads in your AdWords account. After creating an ad you'll see a link where you can create a "new variation" of your ad. Create two ads and let Google split the traffic up between them. After 20-30 clicks on each ad you can go to www.splittester.com and enter some data about your 2 ads and this tool will tell you which ad is going to be the winner & the loser. Delete the losing ad and immediately create a new one to begin your split test all over again. (make sure that you check the box in your AdWords settings to "rotate" your ads and not "optimize" your ads or the split test feature will not work.)

If you delete the losing ad and start your test over again each time you should start to get higher CTR's. Never stop this process.

Your landing pages should be built with conversion in mind. You want your visitors to take your call to action and not to navigate to another page on your site or go back to Google and search again. Follow proven landing page designs and you'll find better conversion rates.

Google's help page for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675

Pay attention to the 3 elements above and you'll be rewarded with better results.

Article Source: http://www.uberarticles.com/articles

Take him up on his free 30 minute AdWords consultation at www.JeremiahBaker.com

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