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Nintendo Wii Sports- To Bundle or Unbundle?

Everyone has heard about Nintendo Wii. Since its launch it has steadily gained followers. Considering it was launched in key markets in December 2006 it is still as popular as ever. Where did the concept of the Wii come from? At the business and professionals E3 in 2004 the concept was first brought up. Then it was finally introduced at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.

Since it was first made available in the states in November of 2006 the Nintendo Wii sports bundle is selling like pancakes. Kids and adults alike are raving about how cool the Nintendo Wii Sports Bundle is. During its debut in the 2006 E3, Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards. Every reputable gaming magazine is also hailing the Wii as the game console breakthrough. The Wii even got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.

Why Is Wii So Popular? The question that begs to be answered is: Why is Wii so popular? What does Wii have that PS3 and XBOX360 can't simply surpass its fan base?

As our kids have gotten more obese over the years from just sitting around playing video games, the media wrote story after story about a need for a change. Deciding to be part of the solution (read keep market share) Nintendo thought up a revolutionary gaming console that came to be known as Wii. It would appear that Nintendo unintentionally assisted in liberating us from the gaming chair. Because Nintendo Wii is an interactive game you feel that you are actually in the game.

The driving force behind the rise of the Wii and its popularity is the Nintendo Wii Sports Bundle. Wii consoles are sold together with 5 cool sports games. With Wii you can really express yourself when you play the Wii.

Some people out there are now proposing that Nintendo Wii Sports be unbundled from the initial purchase. If you break up the bundle it will bring the price of the console down. Your initial purchase is currently around $300. But that could be lowered by as much as $100 to make it "more affordable". One conclusions the marketing prophets are making is that the Nintendo Wii Sports bundle sales will be heading for a decline unless Nintendo considers unbundling its Wii Sports offering. Sales would bounce in 2009 if they did.

When we view Wii's popularity it is of value to note that part of what makes it popular is the very fact that it is sold as a bundle. On top of that, one has to question the market predictions of Nintendo Wii Sports Bundle decline when in fact Nintendo is currently scrambling to fill all of purchase orders. When you have this kind of demand that is exceeding the supply even as Nintendo produces 1.8 million consoles a month, one has to question the wisdom of the marketing prophets.

Lastly Nintendo Wii Sports bundle is so popular not only with the younger demographics but also the older ones. Some people are even saying that they don't buy any other games after purchasing a Nintendo Wii sports bundle. Why mess with a good thing, when people are perfectly happy with the Nintendo Wii sports Bundle just as it is?

Article Source: http://www.uberarticles.com/articles

Learning to play Wii? Adore Wii? Can't get enough of Wii? Check out Wii Play Together to learn more about the Nintendo Wii Sports Bundle and other Wii Game Reviews You can get a unique content version of this article.

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