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Home | Home-and-family | Pregnancy
Maternity And Infant Wear...Should It Be Bundled? 
By: Rick London
As an online merchant who sells unique funny maternity and infant wear I understand the importance of bundling products. It not only helps create sales, but more importantly makes the customer happier. Because I can bundle, I'm able to sell something that wouldn't otherwise exist in the marketplace, and something much more memorable than what already exists.
In the landmark case in which Netscape went after Microsoft for bundling Internet Explorer was the first I'd really heard of a complaint against bundling. One of the most important aspects of creating a product is learning to bundle it. It's taught in every major business school.
One of the great early car makers was the first to make bundling popular by including added features such as spare tires and automatic transmission as "all-inclusive".
Another example of bundling is when vcr players added remote controls.
Everyone from major business newspapers to legal scholars and professors all thought the suit was a bit silly. But Netscape pressed on.
A PC without an operating system, for instance, is like a fish without a bicycle (with apologies to Gloria Steinem..her quote). But I digress.
The trial went on for a long time. It was no circus like the O.J trial but it stayed with us longer than usual cases, no doubt, because it included high-profile persons. I still never fully understood why Microsoft had to comply to any of the demands.
By bundling my maternity and infant wear, and matching gifts (and even coffee mugs), I give the baby and parents an opportunity to not only express who they are, but do it together in a way that is so much fun to be captured in video and photography.
Speaking of taking pictures, I've never bought a camera that didn't have a lens attached. (more bundling).
Article Source: http://www.uberarticles.com/articles
And you thought bundling was a bad word. See why maternity and infant bundling of products is a good thing Hilarious Baby Clothes, and Funniest Gifts Ever
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