|
Home | Business | Affiliate-revenue
Managing PPC And Affiliate Marketing 
By: Kirt Christensen
How can you utilize payperclick and affiliate marketing strategies to accumulate wealth? You can accomplish this by doing more than just send traffic on to your affiliates for a commission, you have to expand your assets at the same time.
As you buy clicks on Google, offer those people something of your very own first, something of genuine value that nobody else can replicate. Collect contact information from as many of those visitors as you possibly can, then send them on.
By tradition, if you can make a tradition in 5-6 years, affiliates will display banner ads or other links, purchase pay per click and other traffic, then send the traffic directly on to their affiliate hoping that this will produce a sale and therefore a commission.
We call people who do that "bitslingers." They buy traffic and get the dollars from it, but nothing else. They add nothing of value to the mix. They're just brokers of clicks, and little more. Want to be more than just a bitslinger? Build an asset, a customer list you can communicate with again and again.
What could you do to take a valuable product and add some value of your own to it? Here are some suggestions:
Proffer an informative tutorial.
Do a substantive teleseminar on a topic that would be a natural, unassuming segue to the affiliate product or service that you're promoting.
Advertise a free e-course related to the affiliate product then offer the affiliate product through it.
Offer a free guide or reference material.
When you are affiliated with more than one similar product, produce a compare and contrast analysis on the products or services cost and quality then let your customer choose.
Make an MP3 recording on your topic.
Sponsor a contest.
Supply a piece of software for download.
It is important that you refrain from screaming, "buy this!" to your customers. Give them something they can use to improve their business or life then they will want to see what product you are offering.
Time was you could purchase traffic(clicks) from Google, and point them through your links on to the affiliate host website. Prosperous affiliate hosts thought this was great especially when they had dominance in their field when nearly every Google ad shown talked about their website.
Google saw things differently. Stranglehold setups like that ruined the whole experience of using AdWords and made Google look bad. So in early 2005, it put a stop to it. The policy now is that only one advertiser per display URL can show up on any one page of AdWords listings.
This does not mean, however, that you can't have your affiliates showing up on the same Google results page as you. It simply means that they can't just buy traffic and send it straight to your web site.
Because of this it is necessary for you to produce a more complex and content rich website for it to outlast the competition. This rich website will produce good results all around. Your site adds content to the internet and your traffic adds to your database of clients.
Article Source: http://www.uberarticles.com/articles
With over ten years of experience in Pay Per Click Management , Kirt Christensen, will share his experience in PPC management, by presenting you hints he found that work (and some that don't work). www.managemypayperclick.com">www.managemypayperclick.comunique content version of this article.
This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).
|