Home | Business

Loops: Language Patterns for Persuasion

Persuasion is made up of a lot of things and one of the most powerful techniques is the language pattern. The temporal pattern loop is one of my favorites.

The purpose of loops is to create a small vacuum in the mind of the listener.

To understand open loops, or the temporal loop pattern, there are three important things you need to understand: 1) People, by nature, need closure.

An example in sales of the prospect keeping an open loop with the sales person is that dreaded phrase, "I'll need to think it over." You want to either end it or don't end it. Either say yes, or say no, but don't tell me you want to think it over.

The second thing you need to know about open loops is that when your prospect doesn't get that closure, their potential to respond increases.

And, with that, you have all the information you need about open loops.

Hold on a second. . . didn't I say there were three things you needed to know about loops? I sure did. Frustrating, isn't it?

People need closure. And when they don't get it, their response potential is increased.

Are you still wondering what the third thing is? How much do you want to know?

Well, there isn't a third thing, there are actually only two things you need to know.

Loops. . . use them, and keep them open, and you'll watch your sales skyrocket.

If you consider a topic that you are really well versed in. . .say it's the Civil War and there isn't anything you don't know about the Civil War, you've learned all there is to know.

Out of nowhere someone writes a new book or teaches a class on some new information on the Civil War. Impossible! You already know everything about the Civil War. Your loops are closed.

People get anxious with open loops and they make them sit forward and try to figure out what's going on, what's missing. I told you there were three powerful things you needed to know but only told you two. For many readers, this was a lure they wanted to follow up on and the knowledge of the third thing was going to satisfy this anxiousness.

If you were just skimming this article and not paying too much attention, your conscious mind may not have picked up on the open loop. No matter, you other-than-conscious is always at work and you may have been left with a little nagging feeling of incompleteness.

With open loops, people begin to believe they don't know as much as they thought they knew about a subject. This works to your advantage. When people 'know everything' they tend to go away and not come back. Why stick around if they've gotten everything out of the interaction?

Article Source: http://www.uberarticles.com/articles

Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies You can get a unique content version of this article.

This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entirety, provided you include the author's resource box along with LIVE VISIBLE links (without "nofollow" tags).