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Lightweight Nano-Fleece Jackets Hit The Spot With Active Men And Women

DRI DUCK has done it again, with Nano-fleece. This revolutionary, lightweight, anti static fabric takes fleece to a whole new level. You know (and likely love) micro-fiber, and now there s Nano-fleece. As fabric and fiber technologies advance, you ll continue to see fabrics evolve with increased comfort and performance as the innovators demand a finer and finer, and lighter and lighter end product. By definition, Nano means one billionth, so you can imagine the type of refined fabrication you ll find in this new product. Nano-fleece s versatility takes you from traversing a frigid mountain trail to curled in a front row seat by the fire with the duality and comfort of layered warmth.

Nano-Fleece is the newest member of the DDX (DRI DUCK Extreme) brand collection in the DRI DUCK family. The DDX collection delivers hard-hitting features to protect you from wind, rain and all of nature s toughest conditions. In contrast, Nano-Fleece is light, soft and comfortable, ideal for layering, and perfect for any activity in a range of cool weather, protecting you against whatever Mother Nature may throw your way.

This is exactly the kind of product innovation that is continuously underfoot in DRI DUCK s Overland Park, Kansas headquarters. The active life wear and work wear apparel company offers next generation fabrication and technology when it comes to product design and garment features. The quality craftsmanship is obvious and notably every stitch has a purpose.

You will find understated style in a refreshingly modern package that is fueled by the latest technology and dressed in tradition to allow normal guys to push that easy button when it s time to get dressed. From the job site to the football stadium, and from the turkey hunt to the school play, a guy s guy can find just what he wants. DRI DUCK s product innovation adds a lifestyle edge to their performance integrity and quality, knowing that a working family s dollar needs to stretch from work to play, and beyond.

DRI DUCK s signature product and center of the work wear line is the Cheyenne jacket. Its name conjures images of the rugged Rocky Mountains, and the Cheyenne has the fundamental, rugged essentials that living and working in the great outdoors demands. It embodies the worn-in comfort that is a DRI DUCK staple, but its hearty design with reinforcement in every stitch is the very definition of today s work wear. You can have it all - comfort, fit and toughness in a 12-ounce quarry washed boulder cloth canvas with diamond quilted brushed tricot lined body and hood, featuring a heavy duty metal zipper with trademark DRI DUCK puller, rib knit cuffs and waistband with spandex, inside cell phone and patch pockets with snap closure, and articulated elbows in a full range of sizes. From hunting and camping to fishing and hiking, the avid outdoorsman with a day job will find all the essentials, including an affinity line of REALTREE® camouflage gear in a full range of camo patterns.

DRI DUCK is the next generation of work wear, showing excellence in craftsmanship and technology, proving that every stitch as a purpose. They say work hard and live life and tout worn-in comfort for all their quality lines including: DDX performance apparel, Sawtooth workwear, Nano-fleece and waterproof jackets, Organics apparel and Authentic Wildlife Series headwear.

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CATHY GROVES is vice president of marketing for DRI-DUCK Traders and also serves as vice president of marketing for a series of other companies owned by Design Resources Inc. Groves has more than 28 years of experience in the apparel industry.

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