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Keeping it Simple: Persuasion for Beginners

"Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau

My daughter, Victoria, is a pianist. As with any instrument, beginning students have to learn a complex body of knowledge before they are able to play an advanced composition. There's music theory, hand position, foot pedals, tempo. . .and then there are the intangibles, the depth of feeling and passion that make a piece what it is. You can't simply expect a beginning student to put it all together and play a Beethoven Piano Sonata.

Many advanced pianists learn complex pieces one hand at a time putting them together once a degree of fluency is learned in each.

Most people require hundreds of hours of practice from beginning student to Beethoven Piano Sonata.

Breaking things down to their element and practicing, practicing, practicing... that's the goal with learning anything, from the piano to persuasion.

I think everything is powerful in its simplicity and when we start junking it up with too much complexity, that's when it goes awry.

There are many people in the world of persuasion who have not succeeded--trainers and teachers, speakers and students. I believe the reason they weren't able to succeed is because they didn't break things down to the simplest form and practice.

The way I have excelled is that I keep things very simple. I continue to go back to the basics until I master the idea, until I can do it backwards and forwards, in my sleep, blindfolded, in the middle of my dreams. . . I want to be absolutely fluent in all the details.

So I started working to do that and I started to put those things together. But all of a sudden the more complex things just started happening.

Well now I get it, and I'll tell you something, the most profound things in the world are that which are really simple. And when you get really good at it, the big things start coming together more and more.

Take a few moments and evaluate the core of what you're persuading people to do. What are the simple principles? Focus on these, and watch your results begin to climb.

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Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies. This and other unique content persuasion articles are available with free reprint rights.

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