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Insurance Sales: Don't be Accidentally Successful

By: Cheryl A. Clausen

Have you ever looked at the results of another sales person, and thought to yourself that person sure is lucky? I'll bet you have. The fact is that top producers are never lucky. Top producers don't fall into long-term success they earn it.

You can become intentionally successful if you just learn how. Luck is the good fortune that seems to happen by chance. You can become lucky when you're able to recognize the opportunities that surround you. If you'll just develop three habits you can move from being accidentally successful to being intentionally successful.

Succeed by developing the habit searching for opportunities each and everyday in even the most common events that occur throughout your day. Realize that when something good happens to you that there are many more opportunities waiting for you if you just searching them out. Expand on the opportunity by discovering ways to leverage the opportunity. Expand on the opportunity by finding ways to make the opportunity happen consistently. Most opportunities don't need to be one-time events, but people usually just count them as luck and never try to make those opportunities recurring events. What could you do to make this opportunity a regular event?

The second habit is the habit of developing a plan to turn one-time opportunities into frequent opportunities. This will require some research and work on your part, but that's the name of the game for successful sales people. It takes hard work to make it easy to sell. Get to the root of how the opportunity came to be.

Get out your detective hat and find out where there are more opportunities just like this, and how you can connect with those opportunities and make them happen for you. As you begin to discover how to make opportunities happen for you, you can turn your opportunity plans into a system. When you have a system you have the means to consistently and predictably get more business.

Many people develop great plans, but they lack the self-accountability to carry out those plans. Develop the habit of persistently working your plan. Have you ever developed a plan and then gave up before your plan produced results? When you do that you're usually giving up just short of the goal line, but you don't even realize it. Don't give up on your plan just because it's hard.

Make a commitment to consistently acting on your plan. Yes, there will be adaptations and corrections you'll have to make along the way. Almost no one can develop a perfect plan for something they've never done before the first time. But if you want career sales success you'll fine tune that plan so you have the means to consistently bring luck to you.

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About the author: Cheryl Clausen can help you get unstuck. Use top Insurance Sales get her free ecourse. Use top Sales Coaching look here. This and other unique content sales techniques articles are available with free reprint rights.

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