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Identifying Your PPC for Managing PPCs

First thing to do is get answers to the four following questions:

1. Why should I read or listen to you?

2. Why should I believe what you have to say?

3. Why should I do anything about what you are offering?

4. Why should I act now?

In reality these are potent directors for what you should have in your AdWords and on your landing page, the page they first go to when they click on your ad. Using the answers to these questions you can make your message effective and full of power.

By trying to fill the wants of all people we have missed our potential. Don't try to gratify everyone. If your goal is unclear and you have a firm vision of what your company is, your customers will be confused and you will waste your time and energy.

Perhaps the most famous USP of all is from Domino's Pizza:

Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed.

Domino's was an industry leader back in the days when they started with that USP. Because of this singular, yet plain value statement, a multi-billion dollar business was established.

See what a USP that is laser sharp did for the day-to-day procedures for Domino's personnel:

Fresh. No need to fill freezers with prepared inventory. They have every thing they need right there, as well as sufficient personnel to ready the orders. And they were not obligated to have it taste good.

Hot. The time schedule is everythin, get the pizzas in the oven on time as the orders come in. Have the right containers available and the delivery team makes sure the pizzas are packed right.

Pizza. Not spaghetti, lasagna, fine wines or burgers.

Delivered. This is no diner. Servers, chairs and tables or a team of busboys are unnecessary.

In thirty minutes or less. Everything is quick and efficient.

Guaranteed. As the consumer hears this, you have his attention. As well as the manager's, this is motivation to keep the business productive.

When you are able to define and focus your message, you will be free, because then you are specialized. If you were asked to find solutions to problems outside your field of focus, you would send them to someone else. Your niche is the only thing you are expected to have expertise in.

Expanding to other specialties is an option and you can adopt more than one USP, as many have. Each product a retailer sells has its own USP. Each one needs to be individual, and unclouded.

A good USP will fit in a Google ad-or at least the most important part of it will.

Article Source: http://www.uberarticles.com/articles

Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you need an adwords expert, he's the man! Click here to get your own unique version of this article.

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