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How Important Keywords Are 

By: Jimmy Torres

Both your keyword density and positioning play significant factors when it comes to optimizing your articles for MSN, Yahoo, and Google. A special technology that indexes your article in the search engines known as 'spiders', crawl over your article in a fashion that makes it critical to post your keywords in certain areas of the article, so that if someone does a search on your keyword, your article will come up in the search results.

So what is a keyword?

A keyword is a significant word that you post in your article multiple times. When a spider crawls your article, it recognizes that your article contains your specific word a number of times, which then assumes that your article will be useful to people searching for that keyword.

Over optimizing your article

Placing your keyword excessively in your article is called 'keyword stuffing'. When you practice this method, the spiders will detect that you are trying to manipulate the search engines so that you can rank high for that keyword. When this occurs, your article will get penalized and possibly banned forever from any search engines.

What's Keyword Density?

Keyword density means the amount of times that your keyword shows up in your article. Generally, people use a percentage to tell how often they will place their keyword in their article. For instance, if you want to achieve a 5% keyword density in a 500 word article, then your article must contain the keyword exactly 25 times. I prefer to not go over 5% nor under 3%. However, you'll probably find that many people on the internet prefer different percentages and have a logic behind it, but in the end it's what works best for you.

The Right Amount of Density

Keep in mind that whatever density you choose, it's crucial to put the keywords in the start and finish point of your article. If you have the right keyword density in your article, you can almost guarantee yourself that your article will be a money maker because it will get top placement in the search results and gain maximum exposure.

As long as you follow the guidelines in this article for your article marketing, you should have no problem making money and gaining top search engine positions. Also consider submitting your article to several article directories so that you can dominate the search engine rankings and gain lots of readers' attention.

Article Source: http://www.uberarticles.com/articles

Jimmy Torres is the top earner of a new program named MyInternetBusiness. To discover how to master keyword research with article marketing, go to MyInternetBusiness.

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