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Hints To Help Manage Your PPC

Some places are synonymous with certain businesses. Look at this, say you have a casino, you could get added cheap traffic by making a bid for "Niagara Falls" not just a bid on "Casino."

If you have a local business, use the keywords that apply to your company and combine that with your state and many of the cities near by. Say you are a Cincinnati IT firm then you could use this list, making sure to include suburb names and purposeful incorrect spellings of "Cincinnati":

Ohio computer consultant

Cincinnati computer consultant

Cincinati computer consultant

Cincinatti computer consultant

Tri-state computer consultant

Tri state computer consultant

Eaton computer consultant

Jamestown computer consultant

Miamisburg computer consultant

Sidney computer consultant

Troy computer consultant

Milford computer consultant

Loveland computer consultant

Using a map site cut and paste a list of the cities near you into an Excel spread sheet and mix up the terms with the cities. Use terms like: 'computer consultant', 'IT company', 'IT consultant' and so forth.

Having lots of keywords is the key to untapped markets, low bid prices, higher click through rates, and successful PPC management. Your effort in this will pay dividends.

There is a secret to multiplying your keyword list by three as well as bidding on keywords overlooked by the competition.

There is more inside quotes and brackets than words. The tool AdWord Acceleration (www.AdWordAcceleration.com)by Stephen Juth will help with the identification of the variants that cost you less and have less competition fighting for them.

Now as you're slogging through the sometimes tedious job of trying to come up with an exhaustive list of keywords, you may overlook a singular here or a plural there or forget a synonym or two that are closely related to one of your niche phrases.

There is an additional feature that Google provides that can help you with that difficulty, Expanded Phrase Matching adds singulars, plurals, similar phrases, and relevant synonyms where they may be lacking in your keyword list.

Care is warranted here. This feature works for your broad matched keywords, not for your exact matches and phrase matching on your list of phrases.

Broad-Matched Keywords

Keyword phrases that fall under this category are the ones that you use when setting up your campaign that don't have any categorizing marks on them. Such as:

used cars

Japanese used cars

used cars for sale

Caution is also warranted at this point. If you do not use negative keyword phrases on "used cars" you will end up with your ad showing for these search phrases also:

used cars

german used cars

used cars cleveland

used police cars

Your ad might even come up when someone searches this cockeyed phrase:

cars used in filming dukes of hazzard

Phrase Matches

This term denotes keywords with quotation marks around them. Like these:

"used cars"

"Japanese used cars"

"used cars for sale"

Having quotes on your keywords will have your ad showing up when searches are done on these search terms in this order with no other words filled in, as shown in this list:

used cars

old Japanese used cars

used cars for sale chicago

Your ad won't show for this search, however:

used police cars

Exact Matches

Square brackets are used around these keywords. Like this:

[used cars]

[Japanese used cars]

[used cars for sale]

With these keywords, only people who typed in these exact phrases, in this order, will see your ad. None of the following keyword searches will show your ad:

used cars chicago

german used cars

old japanese used cars

used cars for sale chicago

used police cars

By including negative keywords on your list, your total number of ad impressions will be fewer. This is caused by your ad being shown on fewer searches. In turn this causes your click through rate to raise. But Check out this math: If you lower your page impressions by 20 percent, then your click through rate will improve, not by 20 percent but by 25 percent. Here is some more:

If you cut unwanted impressions by 30 percent, your CTR will increase by 42 percent.

If you cut unwanted impressions by 40 percent, your CTR will improve by 67 percent.

If you cut unwanted impressions by 50 percent, your CTR will double.

Negative keywords won't affect the CTR of exact-matched keywords, but they will help your CTR on phrase- and broad-matched terms. If your PPC management is done right, there's no way they can't help.

Article Source: http://www.uberarticles.com/articles

Kirt Christensen's high-energy flair in Pay Per Click Management as he handled over $612,000 of yearly internet advertising for clients, has them praising about him! managemypayperclick.com This article is available as a unique content article with free reprint rights.

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