Emotions And Memories Are Keys To Your Online Traffic Formula

Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, "A picture is worth a thousand words," is right!

Do you remember all the words flashed on the screen and what was said, or do you remember the pictures and how the ad made you feel? Visualization is important in capturing people's minds.

Emotions can play a major role in our day to day decision making. All marketers need to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Your marketing must spur some emotion to get the best results.

Here is an activity for you. Think of the word anger. How does it look to you? Did you get a picture in your mind or some facts about anger? My guess is you saw an image. According to scientific research, decision making cannot happen without an emotional response. The response comes from the brain system known as the limbic system. Without this emotional signal for the limbic system, the conscious mind is incapable of making a decision.

People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.

Ever wonder why you watch a commercial with amazing visuals full of party lights, dancing people and fun; only to find out it is about lip gloss? There are minimal words but lots of emotion. Now the lip gloss in your mind is tied to friends and fun.

Revealing typical emotional responses will give you insight on what you must do and say to succeed in internet marketing. Your customer's feelings about your product is very important.

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Trisha Frauenhofer is an online marketing specialist who enjoys sharing her most effective online secrets including the Online Traffic Formula This and other unique content Internet Marketing articles are available with free reprint rights.

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