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Debunking Melaleuca Sales Myths 

If mlm distributors really knew that they had to "sell" products in order to become successful would they still join the network marketing company? Most times, the answer is "no". People don't like the idea of having to peddle products or ask friends and family to join them in their business venture. Melaleuca distributors are distracted from the reality that they are in the sales business by being taught that they're not selling, they're sharing! This very idea sets a foundation for failure in this business because the distributor doesn't have a clue that the real problem is "HOW" they are selling to people.

The first consequence is this. There isn't proper sales training for Melaleuca product distributors to begin with. If Melaleuca, Inc. is preaching that there aren't sales involved with their business, then obviously there isn't a need for any type of real sales skills. As a result, the distributors are thrown into the lion's den totally unprepared to market their products and opportunity.

The second consequence is this. Melaleuca business owners are immediately set-up for failure because they're being lied to about how easy and simple selling is going to be. When they actually go out and try to sell to their friends or relatives by eagerly sharing with them just how great or exciting their new product or opportunity is, they're going to be in for a brutal reality check. Undoubtedly there will be disappointment and astonishment when they're rejected, because they followed the rules and did everything that their mlm upline or mlm company told them to do.

So why do some of the top mlm companies, the Melaleuca Company included, tell their distributors that selling is going to be easythat it's only sharing with people and no real sales skills are needed? They sugarcoat this idea because they know that most people really hate to sell. They don't want to see their distributors scared away by telling them this one, simple, inconvenient and uncomfortable fact. If you are in network marketing you are in sales!

If you want to be a successful mlm distributor you need to understand this. Selling is not sharing and sharing is not selling. Sharing is what pre-schoolers do. I know what you're thinking right now. "But I thought word of mouth advertising was the most powerful form of advertising out there?" My answer is yes and no. Yes, people's personal recommendations can be very powerful when they don't have a financial interest involved. When potential customers or prospects realize that distributors are making money out of the deal, their guard immediately goes up. Because an incentivized referral is completely different than an unbiased, third party opinion.

Learn effective sales skills. If you want to really be a success in your Melaleuca home based business, it means learning proper sales skills. You're going to find out who your customer is, what they're looking for, and then you're going to put together a plan of action to attract those kinds of prospects. You're going to be people focused and not product focused. The reality is that nobody cares what you have unless they see a real value in the product or opportunity for themselves. These are the first steps to becoming a success in Melaleuca, the wellness company.

Here's the sales process. Find out what your customer's needs are first and then provide a solution (with the solution being your product or Melaleuca opportunity). Many distributors have this process backwards. They start by trying to introduce the product first without ever really finding out if a prospect even needs it or is looking for it. How many times have you poured over product specs reading ingredients and health benefits? Knowing that information is great, but it does you no good if your prospect has no need for the product? The main idea here is to stop placing an emphasis on the product and start placing an emphasis on determining your customer's needs. Once you do that, you will find that your business will begin to solidly grow as the people who are in it want the products and even better want the opportunity that you provide.

Article Source: http://www.uberarticles.com/articles

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