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Buyer's Remorse And How to Short Circuit It 

It's human nature to want to believe that we have done something of value when we make a purchase. We like to feel we've used proper sense and keen determination in choosing things that are going to be good for us and of the greatest use. And we most certainly want to know we'll feel good about the choices we've made in the long run.

And with all decisions, of any kind, not just purchasing decisions, we pause to wonder if what we've decided upon is good for us. We generally know we've made good decisions when we have a congruence between the product and the feeling.

The following is some research in the field of social ways of looking at persuasion.

Some research was performed in the area sociology and persuasion. The studies discovered that when people were going to a race track to bet, prior to placing the bet they would be asked by the researcher, 'You're going to make a bet. What are the odds that the horse you're choosing is going to win?'

Generally, the odds they gave were low. 'I'm not sure. I mean, maybe fifty-fifty, or a thirty percent chance. . . I guess pretty low.'

The researcher then asked them just after they'd bought the ticket, 'You've just placed a bet, what are the odds that your horse is going to win?'

The general response: 'Oh, huge. Huge! Eighty percent probably? Ninety percent. Maybe more?'

The only thing that changed was that they bought the ticket. What made these people believe so strongly after they bought the ticket?

The answer: They were emotionally connected and committed to the decision and had an intense need to believe it was a good choice.

Sadly, nowadays, commitment isn't what it used to be. People "commit" to things all the time and back out at the last minute or have three to seven days to change their minds.

Ultimately this means that a deal isn't a deal until people are happy with using your product. A deal isn't a deal until they are truly sold on it. That is when you know you have a good deal all around.

All of these principles start to come to bear on the way a person makes a decision and whether or not they're happy with it.

1) Hearing they could have bought it cheaper elsewhere. 2) Learning that there's a fault or a problem with the product or with what it advises. 3) A family member or friend telling them that this is pure nonsense. 4) Another thing that could happen is, the person themselves begins to doubt that what they did was either a good use of money or a valuable enough service for them to spend it on. 5) A family member, a spouse may try to convince them that they need that money for other things.

Having this knowledge gives us a very unfair advantage.

Article Source: http://www.uberarticles.com/articles

Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques. This article is available as a unique content article with free reprint rights.

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