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Beginning Persuasion: Starting With the Basics

"Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau

My daughter, Victoria, is becoming a beautiful pianist. Beginning piano students have a huge body of knowledge to learn-how to read music, hand position, tempo, foot pedals, where on the keyboard to place their hands. It takes lots and lots of effort to make a piece sound effortless. Students are not simply given a Beethoven Piano Sonata and expected to put it all together at once and play it.

Even an advanced player learns a piece 'hands alone', as in, learning the right hand separately from the left hand and then, eventually, putting them together.

For most, there's a lot of practice involved between beginning student and Beethoven sonata.

As with many disciplines, in music, as in persuasion, learning something deeply is about breaking things down to their elements and then practicing.

Keeping things simple is very powerful.

There are many people in the world of persuasion who have not succeeded--trainers and teachers, speakers and students. I believe the reason they weren't able to succeed is because they didn't break things down to the simplest form and practice.

Even to this day I drill myself on the basics. Mastery of the simple details, the patterns, the embedded commands, the pacing, the leading. . . these are all ingredients that when combined become delicious persuasion.

After working and working on the fundamentals, the separate pieces, all of the sudden I noticed huge advancements. More and more complex patterns easily and naturally began to happen.

Well now I get it, and I'll tell you something, the most profound things in the world are that which are really simple. And when you get really good at it, the big things start coming together more and more.

Take a few moments and evaluate the core of what you're persuading people to do. What are the simple principles? Focus on these, and watch your results begin to climb.

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Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.
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