Home | Home-and-family | Pregnancy

An Online Merchant Bundles His Products...And Is Proud

As an online merchant who sells unique funny maternity and infant wear I understand the importance of bundling products. It not only helps create sales, but more importantly makes the customer happier. Because I can bundle, I'm able to sell something that wouldn't otherwise exist in the marketplace, and something much more memorable than what already exists.

Did you ever wonder how the term "bundled products" received such a bad name? It all started with the milestone case of Netscape Vs. Microsoft several years back.

Though bundling has been with us since early times, it was the auto industry that made it popular. As it evolved over the years it started adding spare tires, air-conditioning, and now even GPS as standard inclusive with the price. That is simple bundling. It helps sell cars and saves the consumer time and money so they don't have to buy those added features elsewhere.

Another might be a television that includes a remote control and dvd player. The list goes on and on.

Everyone from major business newspapers to legal scholars and professors all thought the suit was a bit silly. But Netscape pressed on.

A PC without an operating system, for instance, is like a fish without a bicycle (with apologies to Gloria Steinem..her quote). But I digress.

I have nothing against Netscape, and, in fact, I think they make a very good browser. But I do question, not based on expertise, but on business studies and even being a consumer, why, the fact that I.E is bundled, is so bad? The question has never been fully-answered to me.

By bundling my maternity and infant wear, and matching gifts (and even coffee mugs), I give the baby and parents an opportunity to not only express who they are, but do it together in a way that is so much fun to be captured in video and photography. So I am very proud of bundling my funny baby clothes with matching funny dog sweaters, coffee mugs, gifts, collectibles, and even humorous maternity wear.

And speaking of photography, would you buy a camera without a lens included? I didn't think so.

Article Source: http://www.uberarticles.com/articles

In maternity and baby wear there are many choices. But only one choice gives you a true Kodak Moment and predicts the baby's future career Funky Infant Wear,, and Gifts From Rick London Collection

This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entirety, provided you include the author's resource box along with LIVE VISIBLE links (without "nofollow" tags).