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Adwords Tactics: Restructure Your Ads Groups Today!

Google's Adwords program is a fantastic resource for generating traffic to your website, high-quality and very targeted to boot, but it does take time to learn the "ins and outs" of the program.

...And that's a ton of pressure when it's your credit card being billed for every click!

So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

An important measure of your Adwords account is how effectively you have your Adgroups arranged.

Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.

Don't do this, it's begging for trouble!

Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember this, "relevance" is king!

Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.

For keywords with a lot of clicks, this might mean one keyword (with it's three different match-types) per adgroup, and that's all!

Even for low-traffic keywords "long tail" keywords, have no more than 15-21 keywords per adgroup.

After you "break out" the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your CTRs will instantly raise across the board, along with lowering your per click cost!

Article Source: http://www.uberarticles.com/articles

Kirt Christensen delivers aggressive Adwords management, managing over $612,000 of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com Don't reprint the same version as everyone else. Get your own unique content adwords article here.

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