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Adwords Help: Are Your Adgroups a Total Mess? 
By: Kirt Christensen
Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...
...What a ton of pressure when it's your business funds that are being spent!
So, here's some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:
A critical component of your Adwords account is how well you have your Adgroups setup and arranged.
Don't fall into the oh-so common trap of only creating a couple of adgroups per campaign and then stuffing them with hundreds (or thousands) of keywords.
Save yourself lots of pain and frustration, don't do this!
Trouble in that you're be playing Adwords like an amateur, and end up "rack rate" for your clicks instead of "wholesale", you'll suffer from lower CTR's due to poor relevance of your ads, and most likely you'll be nailed with poor quality scores.
Remember always, "relevance" is the key to unlocking Adwords!
Since it's virtually impossible to write ads that are targeted, specific and "relevant" for hundreds or thousands of different keywords all in the same adgroup, you need to "break out" keywords into their very own adgroups.
For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!
Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!
After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!
Article Source: http://www.uberarticles.com/articles
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to ppc management companies, he's the man!
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