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AdWords Management - What Is USP? 
By: Kirt Christensen
It's time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why they need to buy from you?
In managing your AdWords, this may well be the most valuable part. This ingredient is the one marketing ingredient that tops all others. With it everything about marketing gets easier. Without this ingredient, we may wander in a fog endlessly.
What's this marvelous thing this Ingredient? Basically, it is having an exceptional answer to this question:
Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?
Another way of asking the same question is:
What can you offer that no one else can?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
When your business possesses a simple, unmistakable mission, it stands out in an age of obfuscated marketing messages and Byzantine corporatespeak. Your answer to this question is your unique selling proposition (USP). A statement of value that's so clear and focused it's almost impossible to misunderstand it.
Embellishments are not necessary. When your USP is straight and clear that it is like you are spotlighted, corporations will take note, your business will be profitable, and even your ads will nearly be composed spontaneously.
USP? What's Up With That?
Your USP is that one thing special about you that your customer can't find anyplace else. It's your Unique Selling Proposition. It's what you bring to the table that no other business does, or even can.
With your USP you show off the individuality of your goods, though it doesn't stop there. It is the core reasoning for the goods you off but for the services that go along with them, why clients need them and the timing of delivery and resolution to any problems that may arise.
Many of the problems advertisers have with Google, does not necessarily result from improper use of the AdWords service, but from an unclear or unoriginal USP. Spell out your USP right from the beginning and everything else will fall into place, from product pricing, to keywords, to ad copy.
Article Source: http://www.uberarticles.com/articles
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to adwords help, he's the man!
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